National Homebuilder Selects EcoBlu Red Shield™ Protection to Build 88 Homes in Ontario, California

VISTA, Calif., June 30, 2011 /PRNewswire/ -- EcoBlu Products, Inc. (OTCBB: ECOB) announced today it has been awarded a contract to supply Red Shield™ coated lumber and trusses for 88 home developments being built by a prominent national homebuilder in Ontario, California. Frame Right Construction was awarded the framing contract with the inclusion of Red Shield lumber and truss package for all 88 homes. These two-story homes range from 1828 to 2054 square feet and the contract represents 88 out of a potential 110 lots left to be built. Frame Right Construction has awarded a contract in excess of $1,000,000 (one million dollars) in gross revenues, for ECOB, to supply lumber and trusses for all 88 homes, with 3 models shipping immediately. The balance of the homes will be built based upon homebuilder releases. Contract conditions and terms apply.

ECOB is advised that these production homes meet California new 2011 energy codes, which include solar power, radiant barrier roof sheathing and 2x6 exterior walls for added insulation value. The Builder recognized the value of Red Shield protection, offering peace of mind against mold, wood rot, termites and value added fire protection. Frame Right Construction is an environmentally conscious framing company that only offers Red Shield protected lumber on all jobs in the Southern California market.

"Running a framing company in today's market we must be innovative and willing to embrace the future of change.  I have worked with lumber products my entire career. When introduced to the protection Red Shield coatings offered my company, clients and the environment I immediately embraced this technically advanced building material and will never build with unprotected lumber again," stated Richard Thomas, President of Frame Right Construction. "I am very happy that today's progressive homebuilders recognize the Red Shield protection as I have and embrace the value we offer."

"Another production builder has embraced the value of Red Shield lumber. In my quest to create a paradigm shift in the lumber industry you must convert each significant customer one at a time in the beginning. Just as Frame Right Construction has embraced the next generation of building methods their clientele are now embracing our technology," said Steve Conboy, President and CEO of EcoBlu Products. "Once a builder starts with Red Shield it is difficult to deviate from specifications."

About Frame Right Construction, Inc.

Frame Right Construction, located in Southern California, provides complete framing services, value engineering, turnkey/labor only framing services and our Frame Right Program. We construct every project using Eco Building Products, an affiliated company, full line of custom engineered wood products, I-joists, Glulam beams, LVL, trusses, dimensional lumber, sheathing, and trim. All of our wood products are coated with the proprietary ECOB Red Shield chemistry that is eco-friendly, non-toxic, resists mold, rot, decay, termites and value added fire. Frame Right can offer builders complete comprehensive package for framing with the added value of Red Shield coatings, engineering services, faster build times and floor systems and do it for similar cost as unprotected lumber materials.

About EcoBlu Products, Inc.

EcoBlu Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB Wood Surface Film™ and FRC™ technology (Fire Retardant Coating). EcoBlu products, "Red Shield™" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. EcoBuilding Products is a registered DBA of EcoBlu Products, Inc.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact
EcoBlu Products, Inc.
Phone: 1-877-732-6258
Email: [email protected]
Web Site: www.ecobluproducts.com  or www.ecob.net
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Media Contact
Rick Schloss
Rick Schloss Communications
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SOURCE EcoBlu Products, Inc.