National LUMIDay Encourages Consumers To Transform Smiles And Enhance Appearance

LOMPOC, Calif., April 11, 2013 /PRNewswire/ -- DenMat, the makers of LUMINEERS®, today announced the introduction of its inaugural National LUMIDay, a nationwide initiative occurring April 24, 2013, dedicated to elevating consumer awareness around the importance of improving smiles and maintaining oral hygiene. Individuals who book an appointment with a LUMINEERS dentist on National LUMIDay will discover the benefits of receiving natural-looking, ultra-thin veneers that reshape and permanently whiten teeth, while being educated on oral cancer detection in recognition of April's Oral Cancer Awareness Month.

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"According to the American Academy of Cosmetic Dentistry, virtually all adults—99 percent—believe a smile is an important social asset," said Steven Semmelmayer, CEO of DenMat, the company that manufactures LUMINEERS. "Smiles create an immediate, first impression. As part of our commitment to give adults—young and old—a stunning, permanently white smile that boosts confidence, we have introduced National LUMIDay to raise awareness of the life-changing benefits bright, beautiful LUMINEERS deliver."

Clinically proven, LUMINEERS are ultra-thin, highly translucent veneers that reshape and whiten teeth in just two office visits. More than 13,000 dentists nationwide use LUMINEERS, with more than a quarter of a million patients treated. Unlike painful procedures commonly associated with traditional veneers, such as shots and the drilling of sensitive tooth structure, LUMINEERS transform smiles through a seamless application process that keeps teeth intact, resulting in a more natural-looking smile.

"I offer my patients LUMINEERS to help them achieve the smiles they've always wanted, in a short amount of time," said Dr. David Ouellet, dentist. "From whitening stains to correcting chipped or crooked teeth, the results I can produce with LUMINEERS are unparalleled. Additionally, for prospective patients hesitant about the process, the LUMINEERS experience offers a digital smile makeover that creates a set of before and after photos to virtually show what a person's final smile will look like before undergoing the process."

As part of its National LUMIDay celebration, LUMINEERS dentists are also educating patients on oral cancer detection and proper dental care in recognition of April's Oral Cancer Awareness Month. For the fifth consecutive year, there has been an increase in the number of U.S. patients diagnosed with oral and oropharyngeal cancer, and more than 8,000 fatal cases are expected to occur in 2013. Creating awareness of proactive oral screening exams and the symptoms to be mindful of contributes to earlier disease detection and helps to reverse unfavorable statistics.

To book an appointment with a LUMINEERS dentist on National LUMIDay, please visit www.lumineers.com.

Media interested in speaking with a DenMat representative to learn more about LUMINEERS and National LUMIDay should contact Robin Dwyer at 619-234-0345 or [email protected].

About DenMat

DenMat Holdings LLC manufactures a broad range of cosmetic, restorative and clinical product solutions, available in the U.S. and more than 68 countries worldwide. Innovative products and new distribution partnerships continue to position DenMat at the forefront of the dental industry―from LUMINEERS®, the most patient-requested thin veneers in dentistry, to innovative diagnostic and clinical solutions including VELscope® and PeriOptix®, as well as noted brands like the FLASHlite® Magna 4.0 curing light and Splash!® VPS impression materials. The DenMat Lab is recognized as a leading laboratory for both minimally invasive and traditional-preparation restorations, while DenMat Education offers Continuing Education programs internationally, including Destination Education events. For more information, visit www.denmat.com or call 800-433-6628.

SOURCE DenMat