National Mango Board Kicks Off Peak Mango Season with "Cinco de Mango" Campaign

Campaign will feature a fresh creative strategy with emphasis on mango-forward recipes

ORLANDO, Fla., April 1, 2025 /PRNewswire/ -- The National Mango Board (NMB) today launched its vibrant "Cinco de Mango" campaign, perfectly timed with the kickoff of peak mango season. This multi-faceted campaign leverages the holiday's massive consumer engagement to promote the consumption of fresh mangos during the Cinco de Mayo holiday and beyond.

According to Numerator's 2025 US Annual Holiday Preview, a staggering 93 percent of consumers plan to make a purchase related to Cinco de Mayo, highlighting the holiday's significant impact on consumer spending. With such widespread consumer participation, Cinco de Mayo presents an exceptional window of opportunity to promote mangos, making them an essential ingredient for any at-home party or gathering.

"Our 'Cinco de Mango' campaign showcases how seamlessly mangos fit into Cinco de Mayo celebrations," said Ramón Ojeda, executive director at the National Mango Board. "But it goes far beyond Cinco de Mayo. As peak mango season begins, we want everyone to experience the joy of incorporating this delicious fruit into their favorite dishes, from refreshing beverages to savory salsas, fresh mangos bring a burst of sunshine to any party."

The NMB's "Cinco de Mango" campaign includes a blend of targeted paid media, in-store promotions, social media content, website resources and strategic public relations. At its heart lies a curated collection of irresistible, easy-to-prepare fresh mango recipes, designed to inspire culinary creativity and elevate Cinco de Mayo gatherings.

The "Cinco de Mango" creative is a visual sensory feast, capturing the vibrant essence of mangos and transforming ordinary dishes into extraordinary culinary experiences. Capitalizing on the popularity of Cinco de Mayo staples like tacos, dips, and margaritas, the campaign will highlight similar NMB recipes, but with a twist: Baja fish tacos with mango salsa, which combines the sweetness of mangos with the savory flavors of fish tacos; mango salsa, a delicious dip that can be served with an appetizer spread; mangonada, blending fresh mango with lime and agave, then garnishing the chili-rimmed glass with chamoy or Tajin; and a mango margarita, a tropical take on the classic margarita. Adding to the campaign's food-forward focus, a recent NMB study focusing on the fruits naturally invigorating properties, have shown positive effects on insulin regulation, reinforcing mango as a heart-healthy and flavorful addition.

This campaign will run through May 5. To learn more about the National Mango Board and stay up-to-date on all mango-related news, visit Mango.org.

About National Mango Board:

The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported fresh mangos. The board's vision, for mangos to move from being an exotic fruit to a daily necessity in every U.S. household, was designed to drive awareness and consumption of mangos in the U.S. marketplace. One serving, or ¾ cup of the superfruit contains 70 calories, 50 percent of daily value of vitamin C, 15 percent of daily value of folate, 15 percent of daily value of copper, eight percent daily value of vitamin A, eight percent daily value of vitamin B6, seven percent of daily value of fiber and an amazing source of tropical flavor. Learn more at Mango.org.

Media Contact:
Augustine Agency
(218) 256-7919
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SOURCE National Mango Board