National Pancake and Waffle Batter Company Strikes a Chord With Music Fans

AUSTIN, Texas, March 15, 2011 /PRNewswire/ -- The creators of Batter Blaster, pancake and waffle batter in a recyclable whipped cream style can, are partnering with a wide range of musicians and labels from hip indies to major mainstream acts to launch the first ever **BLAST campaign, ultimately giving away one free song a day for a year from artists as varied as:

• Noise pop stars Wavves
• Up'n'comers Weekend
• Soul belter Charles Bradley
• Soulful roots duo The Civil Wars
• Electronic tinged pop act Geographer
• Post-punk inspired Beach Fossils
• Indie rockers The Dodos

In partnership with labels, artists and leading digital distributors such as IODA, as well as Batter Blaster staffers' longtime music relationships, Batter Blaster is uniquely positioned to offer an unsurpassed collection of curated, eclectic tracks. Through an emerging mobile marketing platform from Zoove called StarStar Numbers, fans are able to listen, download, and share one free song a day for an entire year by simply calling **BLAST (**25278) from any mobile phone. The campaign begins March 15, 2011.

"Batter Blaster's team has an incredible passion for music and deep ties to rock 'n' roll and the music industry. Through our partnerships and connections, we're set to share 365 great tracks over the course of the next 12 months," said Sean O'Connor, Batter Blaster CEO and Founder. "We see **BLAST as a unique opportunity to expose everyday consumers to great music that they might not otherwise encounter."

Getting a free song everyday is easy:

Step 1: Simply call **BLAST (**25278) from your mobile phone

Step 2: Listen to the short audio message

Step 3: Receive a text message with a link to the song download page

Step 4: Click, play, download and/or share

Each day, a new song is available through **BLAST for just 24 hours. Artist images, bios, curator comments, buy links, tour dates and other information will be presented with each song. The campaign begins March 15, 2011 and continues for one year. For more information about Batter Blaster and **BLAST, or to see a list of artists that will be available through the campaign, visit www.BatterBlaster.com.

About Batter Blaster

Batter Blaster is a waffle and pancake batter in a recyclable whipped cream style can offering four tasty flavors: Organic Original, Organic Whole Wheat with Brown Sugar & Cinnamon, Double Chocolate, and Buttermilk.  Each 18-ounce can of Batter Blaster makes about 28 four-inch pancakes or eight waffles in minutes.  Using a unique, pressurized, patent-pending process and wholesome ingredients, Batter Blaster provides delicious taste without the fuss.  For more information, visit www.BatterBlaster.com or join the conversation at www.facebook.com/batterblaster.      

SOURCE Batter Blaster