National Seafood Month Is 31 Days Of "Shrimptacular"

ST. SIMONS ISLAND, Ga., Oct. 1, 2013 /PRNewswire/ -- In the roughly 70-year history of National Seafood Month, there's never been as much activity packed into the calendar as the schedule of entertainment SeaPak has in store for consumers this October.

SeaPak's second annual "Shrimptacular" promotion – a celebration of shrimp, the country's best-selling seafood – provides fans a wide variety of ways to savor coastal memories and the great taste of shrimp and other seafood all month long.

Through a dedicated Web page, "Shrimptacular" has a little something for everyone, with weekly tailgating recipes for the sports fans in the family, interactive downloads such as a word game and a coloring page for the kids, inventive mealtime planning ideas for busy parents, coupons, and much more.

Every day of the week features a different engaging diversion – for example, each Tuesday, there will be a weekly consumer poll with "Recipe Rivals" squaring off. The month-long calendar includes lots of creative recipes for everything from Shrimp Benedict to Shrimp-Stuffed Jalapeno Poppers; specially themed Fridays, including Backyard Beach Night and Family Art Night; valuable coupons for popular SeaPak products; and chances to win great prizes. Along with opportunities to nab a $1,000 contest award and a supply of SeaPak shrimp products for a year, every day in October will bring something new on the SeaPak horizon.

"'Shrimptacular' will feature something new and entertaining every day, for 31 consecutive days," says Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co. "We've combined practical suggestions for preparing shrimp and other seafood with fun and games, along with ideas to help parents draw their kids into the kitchen, plus some real-life, real-people testimonials about making mealtime 'Shrimptacular.'"

"Shrimptacular" 2013 also provides another occasion to remind consumers not just about the delicious taste of shrimp and other seafood, but also about the benefits of seafood in improving overall well-being. The federal government's 2010 edition of Dietary Guidelines for Americans* recommends eating a variety of seafood at least twice a week, for optimal health.

National Seafood Month is a great cue to remember all the convincing reasons to eat shrimp, Miller agrees. "Research continues to point to the importance of consuming more seafood. Our 'Shrimptacular' Web page provides fans fun ways to enjoy shrimp and other seafood, while reinforcing all the positive aspects."

Consumers who choose to receive SeaPak's Coastal Catch e-newsletter will be entered for a chance to win a one-year supply of mouthwatering SeaPak products, Miller notes.

For fans who want to share how they make life "Shrimptacular," there's another reward waiting for one lucky entrant. Through a photo contest hosted on Facebook (and also active on Twitter and Instagram), images can be uploaded through Thursday, Oct. 31. The photo submission with the most consumer votes at the end of the "Shrimptacular" month of October will win a $1,000 gift card.

Available in grocery and club stores nationwide, SeaPak's variety of shrimp products includes something to please every palate. From top-selling Jumbo Butterfly Shrimp and scrumptious Shrimp Spring Rolls to the nation's favorite Popcorn Shrimp, SeaPak makes it a snap to enjoy delicious seafood. The easy-to-prepare products, tasty recipes and culinary know-how help families effortlessly bring home the taste of the coast any day of the week.

Fans can join the "Shrimptacular" celebration by visiting SeaPak on Facebook, Twitter, Pinterest or Instagram. For additional SeaPak product and recipe information, visit www.SeaPak.com.

About SeaPak Shrimp & Seafood Co.
SeaPak has been using coastal secrets and recipes to make great-tasting shrimp and seafood since 1948. From mouthwatering Jumbo Butterfly Shrimp and crispy Popcorn Shrimp to delicious Salmon Burgers and crunchy Shrimp Spring Rolls, SeaPak brings "The Taste of the Coast" to tables across the country. SeaPak produces America's No. 1-selling retail frozen shrimp brand within the specialty seafood category. The company is highly regarded within the seafood industry for its utmost adherence to quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.

About Rich Products and the Consumer Brands Division
Rich Products Corporation's Consumer Brands Division, located on St. Simons Island, Ga., is responsible for the successful portfolio of Rich's products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers, which help mom "Keep 'em happy"; Casa Di Bertacchi, makers of authentic Italian meatballs; hand-pulled, hickory-smoked Byron's BBQ; and Jon Donaire decadent desserts.

*U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7^th Edition, Washington, D.C.: U.S. Government Printing Office, December 2010.

SOURCE SeaPak Shrimp & Seafood Co.