National Weight Loss Day Announced

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Feb 23, 2011, 08:30 ET

NEW YORK, Feb. 23, 2011 /PRNewswire/ -- Most Americans have now already failed their New Years resolution commitments. When it comes to resolutions and weight loss, more than 80% of people do not make it past the second week of January due to the numerous factors that can detour one's willpower: the feeling of holiday decorations coming down, winter setting in, peer pressure and good old-fashioned laziness.

Portionpals, one of the country's most popular weight loss tools, which has sold over 1 million units since its debut in June of 2007, is helping to lower those stats by launching the first-ever National Weight Loss Day, which will commence on January 16, 2012.

National Weight Loss Day is a promotional campaign to help spread the importance of maintaining your weight loss resolution goals. The most popular resolution is getting in shape and losing those unwanted pounds. "The commitment usually starts to fail at the 2-week mark, so National Weight Loss Day is a re-start day for some or a motivational push day for others," says John Hamberg, VP of Marketing for Portionpals.

All New Years resolutions pertaining to weight loss are the most difficult to maintain because of the frustration, and most just end up quitting. Obesity is on the rise, and in the January and February months all of the diet companies inundate consumers with dieting information. Sometimes consumers become so overwhelmed with the weight loss choices they have, such as weight loss pills, food delivery programs, drinks, shakes, books and so on. "At the end of the day, all of the successful ways to lose weight come back to the same thing - portion control," says Hamberg.

National Weight Loss Day is being set up with hundreds of companies and communities looking to promote the importance of portion control. "We started contacting Mayors across the country for support and were overwhelmed," says Paris DJon, CEO of Portionpals. "In less than 2 weeks we secured at least 1 Mayor in all 50 States, which far exceeded any expectations we initially had. We now have companies calling us daily, asking how they can participate and get their employees involved and in shape, which ultimately affects their bottom line. Companies with healthier employees make for better employees."

About Portionpals

Portionpals is a simple diet tool, well-received by almost 1.5 million consumers, that teaches you how to measure the right size portions so you eat less and lose weight by eating the foods you love. See http://www.portionPAL.com for more information.