National Wildlife Federation and Team up to Fight Oil Spill Through Online Shopping

Jul 21, 2010, 08:23 ET from Edeems, Inc.

NWF Will Use Service to Raise Charitable Donations when Supporters Shop Online

RESTON, Va., July 21 /PRNewswire/ -- National Wildlife Federation (NWF) is partnering with, a reward-based URL shortening service magnified by social media, to drive charitable donations through online purchases. Edeems' innovative service opens up typical B2B affiliate marketing to the social level by allowing anyone to shorten links to products or services online and earn affiliate commissions. invites users to elect to earn cash back or have the proceeds donated to their charity of choice. In an effort to raise awareness and increase charitable donations to NWF, supporters are encouraged to visit before shopping online or recommending a product to a friend. Edeems' charitable service,, donates 90% of affiliate commissions to NWF, or any charity a member selects. In this case, donations would go to NWF to benefit its causes throughout the U.S., from protecting imperiled wildlife and its habitat in the Gulf and across the nation..

Composed of thousands of online merchants that pay referral fees, Edeems places an innovative spin on traditional fundraising. For example, a member who elects to donate to NWF finds a deal on, creates a link using and shares the shortened link with friends and family. As a result, based on the affiliate commissions provided by, NWF receives a charitable donation of $11.70 for every $100 purchase.  

"Edeems not only gives National Wildlife Federation supporters another avenue with which to raise awareness and funds, but also provides a way to reach audiences who may not normally be inclined to donate to charity," commented Anne Senft, vice president of membership and online marketing at NWF. "We are excited to embark on a new means of giving that will help us continue to support our mission to inspire Americans to protect wildlife for future generations."

"We are excited to launch the Edeems platform while simultaneously providing a unique fundraising tool for large charitable organizations such as National Wildlife Federation," said Brenden Salta, CEO of Edeems, Inc. "Given the recent oil spill disaster and the economic downturn, this is a crucial time for National Wildlife Federation and other charitable organizations to find new, user-friendly channels of giving. Millions of links are posted on social media sites like Twitter and Facebook, or personal blogs daily without any rewards. We wanted to create a way to not only reward individuals, but also offer a way to give back to the community."

About the National Wildlife Federation,

The National Wildlife Federation's mission is to inspire Americans to protect wildlife for our children's future.

About Edeems, Inc.,

Edeems, Inc. is a privately held corporation based in Annapolis, MD. The web-based development company is paving the way to the first social marketing link-shortening platform that pays cash back or donates proceeds to a cause when shortened links are shared. Through the service, charitable organizations can leverage a new channel of giving.

SOURCE Edeems, Inc.