INDEPENDENCE, Ohio, Jan. 20 /PRNewswire/ -- One of the region's most successful – yet little-known – technology companies is poised to triple in size from 15 to 45 employees in 2010. Mongoose Metrics, founded in 2007 by IT and telecom veterans Bradley Reynolds, Stephen Abbey and Jeff Tirey, provides patent-pending call tracking technology to savvy marketing enterprises which enables clients to mine never-before-available data about online to offline (web to phone conversion) buyer behavior.
"Every business gets phone calls," says Reynolds, "And with our technology, we can expose who is calling along with a rich trove of information including why they are calling, what they are looking for as well as a comprehensive marketing behavioral analysis," he adds.
Currently, the company's growth is outpacing its ability to hire qualified knowledge workers for high-end technology and sales positions. "I have a lot of faith we can do this again in Cleveland but we need the community's help. Sure, we could set up shop in the more tech-friendly cities like San Jose, Calif. or Seattle, Wash., but we are committed to our home town," Reynolds says.
Previously, Reynolds and Abbey built and sold three technology companies here for a combined sales price of close to $100 million. Abbey began in the technology landscape in 1989 with two employees at Communications Buying Group (CBG), a long distance reseller. In 1995, CBG had 300 employees and was sold to ICG Communications, Inc. In 1996 Abbey and Reynolds teamed up at Internet Access Group which soon became the largest provider of business internet services in the Midwest, with 100 employees. They sold the company in 1998 to Verio.
Continuing with their commitment to technology, Abbey and Reynolds launched Expedient, a facilities-based internet carrier and datacenter provider in 2001 which grew to 150 employees and was sold to Continental Broadband, a division of Landmark Communications, in 2005.
With the start of Mongoose Metrics in 2007, Abbey, Reynolds and Tirey became early pioneers in the call tracking industry. "We have no reticence whatsoever about investing capital in Northeast Ohio to establish Mongoose Metrics as an internationally-trusted resource in call tracking and web analytics," says Abbey.
About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry's first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Google Analytics™ and Omniture SiteCatalyst.™ The company's innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online to offline conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller's online behavior and buying persona.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure –but also analyze – offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
SOURCE Mongoose Metrics