CHICAGO, Feb. 12, 2016 /PRNewswire/ -- Some of the nation's top Hispanic influencers, including prominent international business mogul Sol Trujillo, veteran journalists Rick Sanchez and Ruben Navarrette, acclaimed producer David Chavez, and a number of organizations have banded together around new digital platform MOSH., which allows brands and influencers to engage in crucial two-way conversations within their communities.
"Latinos are 54 million strong, make up a quarter of the children in this country, and include 25 million voters with $1.5 trillion in buying power -- and yet, no one is really listening. MOSH. is the only platform that allows us to have these important conversations and we want to use it as an avenue where our voices can be heard, especially during this presidential election," said Trujillo.
In addition to influential journalists and business leaders, prominent organizations have also signed on as early adopters of MOSH. Brands including Latino Entrepreneurship and Cano Health, as well as non-profit organizations Latino Donor Collaborative, ALPFA (Association of Latino Professionals For America) and Ingenuity, are all participating in the conversation.
MOSH. has also teamed up with experiential and branded content agency INGEÑUITY to amplify their slate of live event properties and the partnership begins with the live-stream and social media promotion of the tour of Soledad O'Brien presenting I AM LATINO IN AMERICA and sponsored by Northwestern Mutual.. The tour stops in Chicago on Thursday, February 18 from 7:00 PM – 8:25 PM CST. The event will bring together a number of celebrities, national and local advocates, business leaders, students and academics with a goal of empowering the U.S. Hispanic community in this election year.
"Unlike other existing platforms, MOSH. allows people to truly engage with their communities, share meaningful two-way dialogues, connect with other leaders, and rally around the causes they are most passionate about," said founder Elizabeth Aris. "By joining the live-stream, users on MOSH. will have access to the exclusive, long-form video content from the ground and will be able to engage with others watching or attending the event."
"I Am Latino in America" with Soledad O'Brien tour kicked off last fall in Florida, convening panels and presentations to more than 10 cities across the nation. In Chicago, speakers will include actor JW Cortes, The District Office of Cook County Commissioner Jesus G. Garcia, journalist Maria Hinojosa, and senior analyst for Latino Decisions Dr. Adrian D. Pantoja, among others. Future tour stops include Dallas, New York, and Washington D.C.
"Suddenly, from Madison Avenue to the 2016 presidential campaign, everyone is talking about Latinos, but few have bothered to invite us into the conversation. MOSH. lets us start our own conversation -- and tell our own story. Pull up a chair," added Navarrette.
To join the conversation, go to MOSH.US. To follow the "I Am Latino in America" tour, please visit MOSH.US/I-AM-LATINO-IN-AMERICA.
For more information, contact:
Tel.: (212) 475-6301
MOSH.US is a game-changing digital platform challenging the existing social media models by being the only network designed to bring brands closer to their business objectives, and consumers closer to their passions.
As an interactive digital ecosystem, MOSH. gives brands and influencers the ability to communicate and better market their true customers through social interaction, rich multimedia content and e-commerce capabilities, while allowing fans to directly engage with their favorite brands, celebrities, influencers, and causes through an unfiltered voice and exclusive content offering.