- UK Business Reports More Than 200 Percent Growth in H1
- Programmatic Native Advertising and SSP Launch Help Fuel Global Growth
- International Expansion in 2016 now Gives Adyoulike Advertisers Native Advertising Capability in Every Continent
- Billions of Native ad Impressions Served Worldwide Allowing True Scale in Native Advertising
Adyoulike, the European leader in native advertising technology, today announced its UK native advertising revenue has increased by more than 200% for H1 2016. With this significant UK growth in the first six months, the European group as a whole is currently at a $20m run rate for 2016.
The positive H1 results for 2016 come on the back of exceptional 300% growth posted by the UK business for all of 2015. Comparison between H1 2015 and H1 2016 shows revenue growth of 201%. Adyoulike has been at the forefront of the global boom in native advertising - estimated to be worth in excess of $60bn annually by 2018.
Adyoulike has pioneered native advertising in the European market since 2011 and has been at the forefront in the development of programmable native advertising.
Programmatic native advertising has been proven to add additional scale and better performance for brands running native advertising campaigns, while also increasing publisher partner revenues via the Adyoulike exchange.
In March 2015 Adyoulike was the first to launch a programmatic native exchange with AppNexus, followed up in October 2015 with a MediaMath programmatic native advertising integration and AOL One in January 2016. The growth in programmable native advertising has contributed to the increase in revenues in H1 2016.
In 2016 Adyoulike has continued development of its native advertising SSP, adding additional demand partners. In March, Adyoulike was the first business globally to launch an in-feed native retargeting capability.
Commenting on the UK revenue figures, UK managing director Francis Turner says: "Our UK business continues to thrive in a booming native advertising space. 200% comparative growth for the first half of 2016 is a phenomenal achievement for our team, coming as it has on exceptional growth in 2015 as a whole.
"Native advertising is now growing across the media buying landscape and we are proud to be championing the native ad market to brands, agencies and publishers. Our award winning native technology and continued innovation, particularly in the programmatic space, means that advertisers now have the tools at their disposal to run truly engaging, creative, non-interruptive native campaigns, at scale."
The Adyoulike group continues to expand internationally in 2016. It recently signed a partnership in Latin America, giving the platform native advertising capability on every continent and every global advertising market.
Adyoulike is the European leader in native advertising technology, serving over 5 billion native ad impressions per month. The Adyoulike Native Technology Platform and Network allows brand advertisers to scale their native advertising campaigns across premium and niche publishers with ease from a single point of entry. Publishers benefit from access to the Adyoulike Exchange - a pioneering programmatic native ad marketplace - and the adoption of Adyoulike's ground breaking native SaaS technology. Founded in 2011, Adyoulike has offices in London, Paris and Dubai. http://www.adyoulike.com