Native Pet Launches First Cat Supplement Line, Answering Years of Requests from Cat Parents

ST. LOUIS, Sept. 30, 2026 /PRNewswire/ -- Native Pet, a leading clean-label pet supplement brand available in over 13,000 retail locations nationwide, today announced the launch of its first line of cat supplements, expanding the brand's clean-label mission beyond dogs for the first time since its founding in 2017.

The launch comes in direct response to years of requests from pet parents. Since Native Pet's earliest days, the brand has fielded a steady stream of comments and messages asking for a cat line, a demand the company says it has heard loud and clear.

"We've heard from cat parents since day one asking when we'd make something for them," said CEO and co-founder Dan Schaefer. "This line holds the same standard we built the brand on, real ingredients, real research, and nothing to hide. We're excited to finally give cat parents the same thing dog parents have trusted us for."

The line launches with five daily supplements, Hairball, Multivitamin, Probiotic, Immune, and Calm, each targeting a distinct area of feline health, from digestion and gut microbiome to stress and coat health. Every formula was developed by Native Pet's in-house formulator, Dr. Dan Su, and carries the NASC Quality Seal or meets AAFCO nutritional standards. The products come in a dual-texture chicken chew, crunchy on the outside with a creamy center, designed to solve one of the category's biggest hurdles: getting notoriously picky cats to actually eat their supplements.

The line follows the same standard Native Pet has built its reputation on: minimal, clean ingredient decks with no fillers, and real flavor rather than added or artificial ones. It's the same rigor that earned The Daily, Native Pet's flagship dog supplement, Clean Label Project certification in 2025, verified against more than 150 contaminants.

Native Pet's cat line will be available September 30th at nativepet.com and will launch nationwide at Petco on October 19th.

About Native Pet
Native Pet® offers a line of premium pet supplements made with clean, responsibly sourced ingredients and backed by scientific research, including guidance from its in-house Board Certified Veterinary Nutritionist. The brand is committed to improving the quality, safety, and efficacy of pet supplements. Native Pet products are available in over 13,000 retail locations nationwide, including pet specialty, natural grocery, and mass retailers. Learn more at www.nativepet.com.

SOURCE Native Pet, Inc.