NATU™ Natural Hair Care Products Now Available At Whole Foods Market™ Stores In The North Atlantic Region

LAKE FOREST, Ill., Aug. 19, 2013 /PRNewswire/ -- NATU, a new and unique kind of natural hair care line, announced today its entire line will be available in selected Whole Foods Market retail stores throughout the New England region – Maine, Massachusetts, Rhode Island and Connecticut, as of early September. NATU is different than other hair care products on the market today, as its formulas are designed with natural, plant-based ingredients that match up with the structural ingredients found in healthy hair. NATU's blend of essential and effective ingredients delivers salon quality results that are completely unlike other synthetic – or even natural – hair care.

"When creating the formula for NATU products, we studied the actual structure of the hair," explains Stephen Krawczyk, founder of NATU.  "Hair is composed of natural-born proteins, lipids, amino acids, essential fatty acids, vitamins and other nutrients – which have been included in the exclusive NATU formulas. We are passionate about using highly effective natural ingredients, while eliminating synthetics from everyday life as much as possible."

NATU is 96.8%- 99.5% natural and NATU has no sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors, or synthetic fragrances. NATU's unique formulations help to transform hair into stronger, healthier, well-behaved hair.  Rather than stripping or coating hair, NATU shampoos, conditioners and leave in mists are formulated to make hair feel soft and silky because there is no residue build-up, no oily coating and no harsh ingredients.

"We are thankful to have the opportunity to launch our product in Whole Foods Market," said Mr. Krawczyk.  "Whole Foods is known for selling the highest quality of natural and organic products available – and NATU hair care products align perfectly with Whole Foods Market's high standards."

The NATU line is comprised of 8 products that care for all hair types and textures:

• Liberating Shampoo and Reawakening Conditioner for untreated hair
• Professional Colorist Shampoo and Conditioner for hair that has been color-treated or is dry/damaged
• Reviving Mist for dry, damaged hair
• Volumizing Mist for fine, thin hair
• Managing Mist for normal hair
• Silkening Mist for thick, coarse hair

NATU products are non-irritating and use no animal by-products.

For further information about NATU, visit the company website: www.natuhaircare.com.

About Whole Foods Market
To learn more about Whole Foods Market, please visit www.wholefoodsmarket.com.

About NATU Beauty LLC
Inspired by a dedication to eliminate harmful chemicals and harsh synthetics from hair care – NATU is nature's antidote for what chemicals do to your hair. NATU Products do not contain sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors, synthetic fragrances, DEA/MEA/TEA, BHA/BHT, urea, PEG, or propylene glycol. To learn more about NATU, please visit www.natuhaircare.com.

Contact: Jamie DeVivo (732) 236-5065 
[email protected]

SOURCE NATU