NATU-Nature's Antidote To What Harsh Chemicals Do To Your Hair

LAKE FOREST, Ill., Sept. 12, 2012 /PRNewswire/ -- Today's hair products – both in salon and drug stores alike – often contain many harsh chemicals: drying and irritating sulfates, silicones that coat the hair and give it a fake, plastic feel, resins that act like glue on your hair, or parabens and ethoxylates that are neither good for your hair nor you. Until now, the choice has been between living with those ingredients or having a bad hair day.  Now, finally there is a natural alternative – NATU.  NATU offers a healthy alternative that keeps your hair looking like you have always wanted it: soft, shiny and manageable, no matter your hair type.

(Photo: http://photos.prnewswire.com/prnh/20120912/CG72715)

NATU doesn't contain any harsh chemicals, sulfates, silicones or other synthetic solutions that merely cover up and mask problems brought on by daily use these types of ingredients found in most other products. NATU hair care is 96.8-99.5% natural, but what makes NATU exceptional from other "natural" shampoos and conditioners is that the key ingredients in NATU Hair Care are natural-born proteins, lipids, amino acids, nutrients and vitamins that match-up and mirror nature's most essential building blocks for hair. ALL NATU products are salon-tested and hypoallergenic.

The NATU line has two shampoos and two conditioners for all hair types and textures: the Liberating Shampoo and Reawakening Conditioner for normal hair, and the Professional Colorist Shampoo and Conditioner for hair that has been color-treated, or hair that is dry or damaged.

The key elements of the NATU system are the leave-in Mists that naturally provide additional conditioning and protection against environmental elements without any greasy build-up: Volumizing Mist for Fine/Thin Hair, Silkening Mist for Thick/Coarse Hair, Managing Mist for Normal Hair, and Reviving Mist for Dry/Damaged Hair. The benefits are immediate. And because you don't rinse them out, they work on your hair continuously just like a moisturizer works on your skin.

"Just because something implies natural, doesn't mean it is," says Steve Krawczyk, industry and Vidal Sassoon Veteran and founder of NATU. "Consumers think they are making healthy choices, but they are simply being fooled by the product name. We eliminated the harsh synthetics that don't contribute anything other than a sensory benefit at best. Natural ingredients are more complex and have a broader and more beneficial impact on hair. When formulas match-up naturally with the key elements that make up the structure of hair, your hair gets what it needs. As one customer told us, 'NATU brought her hair back to life.' "

NATU products are now available for sale at $18.00 each and can be ordered through the website at www.NatuHairCare.com.  The company is based in Lake Forest, Illinois.

Contact: Hilary Krawczyk
(847) 615-2750

SOURCE NATU