NATU™ to Attend Natural Products Expo East 2014

LAKE FOREST, Ill., Sept. 4, 2014 /PRNewswire/ -- NATU, a unique natural hair care line, announced that it will showcase its salon-quality products at this year's Natural Products Expo East. The expo, which takes place September 18-20 at the Baltimore Convention Center, is the largest natural, organic, and healthy products trade show on the East Coast.  

"The future of personal care products is in the natural world," said Stephen Krawcyzk, founder of NATU Hair Care. "We're delighted to highlight our line of products which demonstrate that you can deliver salon-quality performance with natural ingredients." Mr. Krawcyzk continued.

Taking a lead in the natural hair product industry, NATU's line is unlike any other in the natural market.  The line features Professional Colorist Shampoo and Conditioner specifically for color-treated hair. Also unique in the natural field are Leave-in Treatment mists for each hair type. These mists, designed to be applied to damp or towel-dried hair, are completely oil and silicone-free and deliver advanced results. Each leave-in conditioner mist treats different issues for different hair types:

• Reviving Mist improves damaged hair by delicately adding refreshing moisture and strength without adding any greasy build-up.
• Volumizing Mist is full of natural ingredients that transforms fine hair into full-bodied hair without weighing it down with sticky resins and greasy silicones as found in many other volumizing products.
• Silkening Mist helps smooth coarse, thick hair into softer and more manageable sleek hair.
• Managing Mist improves normal hair that may be unruly or unmanageable due to weather, moods or stress.

"We at NATU believe that eliminating synthetics from hair care is critical to repairing and reviving hair that has been damaged by exposure to harsh chemicals in hair products – which is why our hair products are comprised from 96.7-99.5% of natural, plant-based ingredients that match the structural ingredients found in healthy hair."

NATU's formulas are a seamless blend of the essential and effective ingredients, delivering salon-quality results, which makes NATU the ultimate combination of natural benefits and salon excellence. NATU's exhibit will be located at Booth 8711 in the NEXT Pavilion. Guests are encouraged to stop by to learn which NATU products are best suited for their hair type; meet-and-greet with NATU founder Stephen Krawczyk; share hair tips; and grab product samples. Join NATU on Facebook and Twitter with #natuhaircare.

About NATU Beauty LLC
Inspired by a dedication to eliminate harmful chemicals and harsh synthetics from hair care – NATU is nature's antidote for what chemicals do to your hair. NATU products do not contain sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors, synthetic fragrances, DEA/MEA/TEA, BHA/BHT, urea, PEG, or propylene glycol. To learn more about NATU, please visit www.natuhaircare.com.

About Natural Products Expo East
Attended by 24,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organics at Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the United States. For more information please visit www.expoeast.com

Media Contact:
Jamie DeVivo (908) 546-7447
[email protected]

SOURCE NATU