Natural and Organic Personal Care Products in the U.S., 5th Edition

NEW YORK, Dec. 6, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Natural and Organic Personal Care Products in the U.S., 5th Edition

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In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion–could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And "green" consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next? In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks?

Packaged Facts' newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts' famous in-depth analysis. Extensive demographic data from Packaged Facts' own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt's Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.

Chapter 1: Executive Summary

Report Parameters in Terms of Products, Retail Channels, and Solar Systems

"Natural" Often Encompasses "Organic"

Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011

Forecast: Natural HBC Predicted to Reach $13.6 Billion in 2016

Table 1-1: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)

Skincare Category Radiant at $5.9 Billion in 2011

Forecast: Natural Skincare Category to Ascend to $9.4 Billion in 2016

Natural Haircare Bumps Up to $2.1 Billion in 2011

Forecast: Natural Haircare to Surpass $3.5 Billion in 2016

Makeup Category Climbs to $455.0 Million in 2011

Forecast: Natural Makeup in Fast-and-Slow Progress to $735.0 Million in 2016

Americans Were Still Awakening to Natural HBC in 2005-2011

"Ubiquity" Describes Natural HBC's Explosion Across U.S. Retail Channels

Natural, Mass, Prestige, Direct Channels in "Big Blur"— A Help or Hindrance?

Let's Not Get Sick!

At Least 40,000 Doors in Natural Food/HBC Channel

Almost 40% of Adults Read Labels on Personal Care Products

A Third Keep Trying Natural Brands Till Finding Ones That Work

High Prices a Big Drag for Some—But Others Don't Care

Natural Skincare and Haircare User-Bases Are Nearly Equal in Size

Table 1-2: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)

Chapter 2: The Overall U.S. Natural Personal Care Market

Highlights

Introduction

"Natural" vs. "Organic"

"Natural" Often Encompasses "Organic"

Formula, Positioning Determine Inclusion of Brands in This Report

Report Parameters in Terms of Products, Retail Channels, and Solar Systems

Sales Through All Channels Included in Our Estimates

Methodology

Glossary

Twenty-One Useful Definitions

"Apps"

Carbon Footprint

Carbon Offset (also, Carbon Credit)

Cosmeceutical

CPG

Direct

Ethnic

Fair Trade

Green

HBC

Hydrosol

Market versus Category versus Segment

Mass Retail Channel(s)

m-Commerce

Over the Counter (OTC)

Prestige and Pop Prestige

Shopper Marketing

SKU

Specialty

Supermarket, Chain Drugstore, Mass Merchandiser

Sustainable (also, Renewable)

The Products

Three Natural HBC Categories: Skincare, Haircare, and Makeup

Skincare

Haircare

Makeup (Color Cosmetics)

Typical Natural HBC Ingredients

Rare Ingredients Afford Unique Positionings

Seven Controversial Ingredients

1,4-Dioxane

Bisphenol-A (BPA)

Hydrosols

Parabens

Phthalates

Propylene Glycol

SLFs (Sulfates)

Regulation and Safety

NSF/ANSI 305: "A Living Document"

Interview with Jaclyn Bowen, Soldier for Quality Organic Content

Table 2-1: History of Organic Personal Care Products Regulation and Standards in the United States, 1990-2011

Overall Market Size and Growth

Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011

Americans Were Still Awakening to Natural HBC in 2005-2010

Table 2-2: U.S. Retail Dollar Sales of Natural and Organic Personal Care Products, by Category, 2005-2010 (Dollars in Millions)

Skincare Category Radiant at $5.9 Billion

Natural Haircare Bumps Up to $2.1 Billion

Makeup Category Climbs to $455.0 Million

Market Composition: Skincare Still Dominates, But Haircare Gains Ground

Table 2-3: Share of U.S. Retail Dollar Sales of Natural Personal Care Products, by Category, 2002-2010

Market Composition: Organic Formulations Account for a Quarter of Retail Dollars

Market Composition: Mass Gains Slightly, Natural Grocery Loses Ground, "Other" Channels Win Share

Table 2-4: Share of U.S. Retail Dollar Sales of Natural or Organic Personal Care Products, by Retail Channel, 2006-2011 (Dollars in Thousands)

Factors in Future Overall Market Growth

Natural HBC Bucks 2008-2009 Recession, Offers Golden Potential Beyond 2011

Americans of All Ages Use Natural HBC

Boomers the Original Advocates of Safer HBC

Gen X Preaches Natural/Organic to Its Grandkids

Gen Y (Millennials) Hardest to Impress

Kids Under 7 More and More Targetable—But Through Parents

"Ubiquity" Describes Natural HBC's Explosion Across U.S. Retail Channels

... And for Older Kids, Aspirational Marketing

Devotees and Dabblers: The Greenest of Us Use Non-Natural HBC, Too

Natural, Mass, Prestige, Direct Channels in "Big Blur"— A Help or Hindrance?

Let's Not Get Sick!

Natural/Organic Efforts of HBC Majors May Be Mistrusted

Natural Haircolor, Nail Polishes to Bolster Entire Market

Projected Overall Market Sales

Natural HBC Predicted to Reach $13.6 Billion in 2016

Table 2-5: Projected U.S. Retail Dollar Sales of Natural/Organic Personal Care Products, by Category, 2010-2016 (Dollars in Millions)

Natural Skincare Category to Ascend to Nearly $9.4 Billion

Haircare to Surpass $3.5 Billion

Natural Makeup in Fast-and-Slow Progress to $735.0 Million

In Longer-Range Forecast, $24.2 Billion Possible in 2022

Chapter 3: Insights and Opportunities

Highlights

Insights and Opportunities

Four Issues to Address

"Organic" Is Nice, but Let's Think "Natural"

Ubiquity and a Sharper Sword

Go International—Right Now!

Hot Spots for 2012

Chapter 4: The Natural Skincare Category

Highlights

The Products

Scope of Natural Skincare Category

Natural/Organic Skincare Products Useful in Every Lifestage

Healthy = Beautiful

The Natural Skincare Category's Seven Segments

Skincare Proper

Hand & Body Lotions

Deodorant

Soap

Bath Products

Suncare

Shaving Products

Fragrance Classed with Various Other Natural Skincare Products

Skincare Needs of Ethnic Consumers

…But Ethnics Spend More on Non-Ethnic Skincare Products

Ethnic Preferences in Natural Skincare Can Cross Over to Mainstream

Skincare for Teens/Tweens/Babies

Natural Skincare Category Size and Growth

Skincare Category Pumps to $5.9 Billion in 2011

Table 4-1: U.S. Retail Dollar Sales of Natural and Organic Skincare Products, 2005-2010 (Dollars in Millions)

"Skincare Proper" Commands Share of Mass-Retail Sales by Product Segment…

…But Natural Grocery/HBC Stores Still Dominate Share of Sales by Outlet

Table 4-2: Share of U.S. Retail Dollar Sales of Natural or Organic Skincare Products, by Retail Channel, 2006-2010 (Dollars in Thousands)

Factors in Future Growth

Some Factors in Overall Market Growth Are Operative in Skincare Category, Too

Natural Skincare Is Recession-Resistant

In 2011, Americans of All Ages Consume Natural Skincare Products

Beware the Monster Frogs: America Fears Carcinogens, Other Toxins in Homes and Water Tables

Natural Skincare's Bridges to Prestige and Mass Are Price, Universal Positionings on Conditions/Concerns

Rise of Ethnics to Help Natural Skincare Sales Grow for Next 30 Years

Women Re-Experience Acne During Menopause

Natural Fragrance a Tiny Niche in 2011, But Consumers Are Exploring It

Projected Sales

Natural Skincare Category to Jump to $9.4 Billion by 2016

Long-Range, Natural Skincare Could Hit $16.5 Billion in 2022

Table 4-3: Projected U.S. Retail Dollar Sales of Natural/Organic Skincare Products, 2010-2016 (Dollars in Millions)

The Marketers of Natural Skincare Products

In 2011, Still More Than 1,000 Competitors

In Mass, Few Significant Natural Skincare Marketers, But Collective Power Grows

Specialists Dominate Natural Skincare

Table of Marketers and Brands

Table 4-4: Leading Marketers of Natural Skincare Products, and Their Representative Brands, 2011

Marketer and Brand Share

Many Natural Skincare Brands on Deck for Future Glory

Clorox, Hain Celestial Lead Skincare Proper

…and Same Duo Lead in Hand & Body Lotion, Too

Top Natural Deodorant Players Are Colgate and French Transit

Soap Segment: Clorox/Burt's Bees, Dr. Bronner's Outpace Rivals

Suncare: California Baby Outcrawls Much Bigger Companies

Skincare Proper

Hand & Body Lotion

Deodorant

Bubble Bath

International Product Trends

Notes on Use of PLA Data

In 2011, U.S. Still Hotbed for New Natural Skincare Products

Table 4-5: Introductions of New Natural Skincare Products, by Country, June 10, 2009-June 10, 2011

"Organic" and "Natural" Lead Skincare Descriptors on Labels

Table 4-6: Introductions of New Natural Skincare Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011

Four Interesting New Natural Skincare Products

Consumer Advertising and Promotions

Traditional Natural Skincare Ad Media Give Way to New and Newer Media

Videos, Viral and Otherwise

Banner Ads on the Web

Print Ad Themes for Natural Skincare Products

Refreshing Thirsty Skin

We Get Results

Wedding Green Thinking with Personal Health

Fighting Blemishes During Menopause

Aromatherapy and Stress Relief

Showcase Ads

Our Sources of Natural Skincare Ads

Chapter 5: The Natural Haircare Category

Highlights

The Products

Natural Haircare Category Defined

Same Three Product Segments as Mainstream, But Different Emphases

Shampoo and Conditioner

Styling Products and Treatments

All Other

Cosmeceutical Functions

Haircare Needs of U.S. Ethnic Population Sectors

Hispanics

African Americans

Asians

Category Size and Growth

Natural Haircare Blasts to $1.9 Billion in 2010

Table 5-1: U.S. Retail Dollar Sales of Natural and Organic Haircare Products, 2005-2011 (Dollars in Millions)

Shampoo, Conditioner Still Rule Natural Haircare Sales by Segment

Dollars Migrate From Natural Grocery Channel to Mass and Direct— Then Away from Mass

Table 5-2: Share of U.S. Retail Dollar Sales of Natural or Organic Haircare Products, by Retail Channel, 2006-2011 (Dollars in Thousands)

Factors in Future Growth

Overall Market Positives Hold True in Natural Haircare Category

Natural Haircare Brands Not So Easily Commoditized As Non-Natural Brands…

Where's the Foam?!

You'll Keep It, If You Treat It Nice

African Americans Best Ethnic Target for Natural Haircare Marketers

But It's Getting Easier to Position to Hispanics and

Asians

... And Minorities Are More Green-Minded Than Whites

Positioning to U.S. Blacks Ties in With Rising Economies in Africa

Natural Haircolor to Boom

Projected Sales

Natural Haircare to Regain Double-Digit Pace, Will Hit $3.5 Billion in 2016

Table 5-3: Projected U.S. Retail Dollar Sales of Natural/Organic Haircare Products, 2010-2016 (Dollars in Millions)

Long-Range Forecast: $6.4 Billion in 2022

The Marketers of Natural Haircare Products

In 2011, Competitors in Natural Haircare May Top 1,200

In Mass, Only Nine (9) "Significados"

... But a Collective Force of 26 Other Marketers/Brands

Lies in Wait

Specialists Dominate Natural Haircare

Table of Marketers and Brands

Table 5-4: Leading Marketers of Natural Haircare Products, and Their Representative Brands

Marketer and Brand Share

Vogue Rules Natural Haircare Universe of Nine Key Marketers in Mass

Vogue, Estee Lauder Are Natural Shampoo Leaders

Vogue, Dabur/Namaste the Strongest in Conditioners

Estee Lauder is Sole Natural Player of Note in Shampoo-Conditioner Combo Packs

Dabur/Namaste, Vogue, Estee Lauder Dominate Hairdressings

Dabur/Namaste Has the Best-Selling Natural Relaxer

Renpure the Only Significant Marketer of Natural Hairspray in Mass

Namaste Dominates Hairdressings

Namaste Has the Best-Selling Natural Relaxer

Few or No Significant Showings in Other Product Segments

International Product Trends

About PLA Data…

New Natural Haircare Product Activity Centers on United States

Table 5-5: Introductions of New Natural Haircare Products, by Country, June 10, 2009-June 10, 2011

"Natural," "Upscale," "Organic" Are Top Claims/Tags on Natural Haircare Intros

Table 5-6: Introductions of New Natural Haircare Products, by Claims/Tags on Labels, June 10, 2009-June 10, 2011

Budding Natural Haircare Product Trends: Dry Shampoo, Haircolor

Dry Shampoo

Haircolor

Consumer Advertising and Promotions

Digital Media Level the Natural Haircare Playing Field

Haircare Blogs

Videos, Viral or Not

In Mags, Natural Haircare Products Relegated to Ad Showcases

Sources of Natural Haircare Ad Examples

Chapter 6: The Natural Makeup Category

Highlights

The Products

Parameters of the Natural Makeup Category

Four Natural Makeup Segments Are Face, Eye, Lip, Nail

Face Makeup

Eye Makeup

Lip Color

Nail Polish

Special Note: Expect Lots of Action in Natural Nail Polish Segment

Natural Makeup Is Increasingly Cosmeceutical

Category Size and Growth

Natural Makeup Category Reaching $455.0 Million in 2011

A Category with Strong Drivers and Limiters

Table 6-1: U.S. Retail Dollar Sales of Natural and Organic Makeup (Color Cosmetics), 2005-2011 (Dollars in Millions)

Lipcolor Is Dominator of Natural Makeup Sales in Mass Channels

Natural Grocery Channel Moves the Most Natural Makeup, But Is Leaking Share of Sell-Through

Table 6-2: Share of U.S. Retail Dollar Sales of Natural or Organic Makeup Products, by Retail Channel, 2006-2011 (Dollars in Thousands)

Factors in Future Growth

Natural Makeup's Recession-Resistance

Calling All Girls… of All Ages

Boomer Women as Trailblazers

Gen-X Women Guide Their Households Through Hard Times

Gen-Y Women the Most Comfortable With Technology

Teens, Tweens Have Lip Gloss Habits

Makeup Choice a Very Personal Matter

Does This Face Powder or Lipstick Work?

Do They Have My Shade?

Vanity Overrules Wellness—So "Natural" Will Continue to Outsell "Organic"

This Could Be Major: Non-Toxic Nail Polishes

Projected Sales

Natural Makeup to Hit $735 Million in 2016

Table 6-3: Projected U.S. Retail Dollar Sales of Natural/ Organic Makeup (Color Cosmetics), 2010-2016 (Dollars in Millions)

Natural Makeup's Long-Range Forecast: $1.3 Billion in 2022

The Marketers

As of 2011, Still 300-Plus Natural Makeup Marketers

... But a Mere Four Are Significant in Mass

Most Natural Makeup Firms Are Privately Held Specialists

Table of Marketers and Brands

Table 6-4: Leading Marketers of Natural Makeup, and Their Representative Brands

Marketer and Brand Share

Four Natural Makeup Stars in Mass: Shiseido/Bare Escentuals, Clorox/Burt's Bees, Physicians Formula, Yes To Carrots

Eye Makeup: Physicians Formula Still the Lone Natural Standout

Face Makeup: Physicians Formula Rules Here, Too

Lip Makeup: Clorox/Burt's Bees Remains Dominant

Nail Polish/Treatments: Clorox/Burt's Bees the Only Real Player/Brand in Mass

International Product Trends

Interpreting PLA Data on Natural Makeup Rollouts…

U.S. Accounts for Half of New Natural Makeup Launches

Table 6-5: Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Country, June 10, 2009-June 10, 2011

Top Three Claims on New Natural Makeup SKUs: "Natural," "Upscale," "Organic"

Table 6-6: Introductions of New Natural or Organic Color Cosmetics (Makeup) Products, by Claims/Tags Printed on Labeling, June 10, 2009-June 10, 2011

Consumer Advertising and Promotions

Print, Broadcast Complemented by Lower-Budget Media—Small Natural Makeup Marketers Empowered

Natural Makeup Print Ads

Beauty Blogs, Facebook Pages, and Consumers' Own Reviews

Viral and Promo Videos

Majors Fight Back with Own Ad Strategies

Our Sources for Natural Makeup Ads

Chapter 7: The Competitive Situation

Highlights

The Competitive Situation

Brief Overview

Natural HBC Marketers Embrace Cross-Channel Ubiquity

"Organic" Is the Ideal, But "Natural" Is More Practical on the Supply-Side

Multicultural Consumers Seek Natural and Green Products

International Involvements Are Timely

Deals: Acquisitions, Divestments, and a Bankruptcy

2011

2010

2009

2008

2007

2006

Eight Competitive Profiles Follow…

Competitive Profile: Dabur India Ltd./Namaste Laboratories

Turnover of R41.1 Billion in 2011

Namaste Empowered on International Scene

Competitive Profile: The Estee Lauder Cos., Inc./Aveda Corp.

Net Sales Leap to $8.8 Billion in FY2011

Estee's Brand Stable Keyed to Reflect Real-Life Natural-to-Synthetic HBC Ratio

Four Natural Brands Out of 30

Aveda

Grassroots Research Labs

Ojon

Origins

Estee's New Retail Model: High Touch

Other Estee Lauder Brands

Competitive Profile: The Hain Celestial Group, Inc.

Net Sales Hit $1.1 Billion (Again) in Fiscal 2011

Hain Actively Works Both Sides of Atlantic—and Pacific, Too

Hain as Serial Acquirer

Many Hain Celestial Brands Are Household Words

Competitive Profile: L'Oreal S.A./The Body Shop International PLC

Sales of €19.5 Billion in 2010

Very Good Outlook for 2011

Founded in 1976, the Body Shop Is Age 5 in L'Oreal Years

L'Oreal's Stable of Other Beauty Brands

Competitive Profile: Natural Products Group LLC/Arbonne and Nature's Gate

Sales Estimated at About $500.0 Million

Arbonne International LLC Gets a High-Powered CEO

Levlad, Inc., and Its Blue Chip, Alterno Nature's Gate Brand

Three Natural Soap Marketers to Watch

British Hipster Soap, Soap Nuts, and Soap That Sells Itself

Marketer to Watch: Lush Handmade Cosmetics, Ltd.

Sales Estimated at $350-$400 Million in 2011

Lush Vertically Integrates/The Power of Lush

Out-of-the-Box Thinking Creates a Co-Positioning for Every Customer

Marketer to Watch: NaturOli Beautiful LLC

Naturoli Built Upon Ethics and a Sense of Adventure

Soap Nuts Bolster NaturOli's Sales Base

Marketer to Watch: Sappo Hill Soapworks

Skyrocketing Sales of Soap, Just Soap

Chapter 8: Distribution and Retail

Highlights

Distribution

Product Paths for Natural HBC: Traditional Four-Step, DSD, and Direct Sales

At the Retail Level

At Least 40,000 Doors in Natural Food/HBC Channel

Focus on Green Retail Trends: Zero Waste, Precycling, and Homemade HBC

Albertson's Pledged to Zero Waste in 2012

Precycling: Where Are the Zero-Packaging Stores?

Crafting Natural HBC at Home May Spawn Small-Batch Firms

Distributor Profile: United Natural Foods, Inc. (UNFI)

Net Sales Top $4.5 Billion in Fiscal 2011

UNFI, Largest Natural Grocery/HBC Distributor, Moves 60,000 Products

UNFI Unloads Non-Natural HBC, Sticks With Natural Versions

Retailer Profile: Kokua Country Foods, Inc./Kokua Market

Chapter 9: The Natural HBC Consumer

Highlights

The Packaged Facts Online Consumer Survey 2011

Packaged Facts Interviews 2,000 Adults

How to Read the Index

The Overall Gauge

Table 9-1: Composition of Respondent-Base for Packaged Facts' Online Consumer Survey, by Demographic Factor, 2011 (Adults, In Recent 12 Months)

Use of Natural Personal Care Products: Psychographics and Attitudes

Almost 40% of Adults Read Labels on Personal Care Products

A Third Keep Trying Natural Brands Till Finding Ones That Work

High Prices a Big Drag for Some—But Others Don't Care

Lingering Concerns Regarding Natural HBC Safety and Efficacy

Consumers Define "Natural," "Organic," and "Green"

America Strives to Be Well

Packaging

Social Media and E-Tail: A Nation Going, Going—Gone!—Digital

Table 9-2: Share of Packaged Facts Survey Respondents, by Level of Agreement with 28 Statements/Attitudes Regarding Natural/Organic Personal Care Products, and/or These Products' Sales and Marketing Contexts, 2011 (Adults, In Recent 12 Months)

Overview of the Natural HBC Consumer

A Thriving Market, Driven by Few Users?! That Spells Big Potential

Natural Skincare and Haircare User-Bases Are Nearly Equal in Size

Table 9-3: Share of U.S. Users/Purchasers of Natural or Organic Personal Care Products, by Product Category and Segment, 2011 (Adults, In Recent Twelve Months)

Natural HBC User-Base Features Women, Relative Youth, Kids, College

Natural HBC Use Skews to Hispanics, African Americans

Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, 2011 (Adults, In Recent Twelve Months)

The Consumer of Natural Skincare Products

One in 10 Adults Uses Natural Skincare Products

Moisturizer, Deodorant Most Widely Used Natural Skincare Items

Table 9-5: Share of U.S. Users/Purchasers of Natural or Organic Skincare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)

Boomers, College Grads, Both Genders, Are Stars in Natural Skincare Base

Table 9-6: Demographic Factors in Use of Natural or Organic Skincare Products, 2011 (Adults, In Recent Twelve Months)

The Consumer of Natural Haircare Products

In Natural Haircare Category, Too, One in 10 Adults Are Users

Haircare Products the Best Accepted of Natural HBC Categories

Table 9-7: Share of U.S. Users/Purchasers of Natural or Organic Haircare Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)

Only Suburbanites Stand Out in Natural Haircare User-Base

Table 9-8: Demographic Factors in Use of Natural or Organic Haircare Products, 2011 (Adults, In Recent Twelve Months)

The Consumer of Natural Makeup Products

One in Eight Women Use Natural Makeup

Foundation the Most Popular Natural Makeup Type

Table 9-9: Share of U.S. Users/Purchasers of Natural or Organic Makeup Products, by Product Segment, 2011 (Adults, In Recent Twelve Months)

Twentysomethings, Presence of Kids, Affluence, All Point to Novelty Factor

Table 9-10: Demographic Factors in Use of Natural or Organic Makeup (Color Cosmetics) Products, 2011 (Adults, In Recent Twelve Months)

Use of Selected Natural HBC Brands

Burt's Bees the Most Widely Used Natural HBC Brand

Table 9-11: U.S. Users of Natural or Organic Skincare, Haircare, and Makeup Products, by Use of Five Key Brands, 2011 (Adults, in Thousands; Recent 12 Months)

Appendix: Addresses of Selected Marketers

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