NEW YORK, Feb. 11, 2020 /PRNewswire/ -- Natural Light is back for the third consecutive year with $1,000,000 to help fans with college debt as part of their ten year, $10,000,000 commitment to the Natural Light College Debt Relief Program.
Natty is going even bigger in 2020 with an offer that will raise eyebrows, but also fatten wallets. The brand has a unique proposal to raise awareness around the colossal cost of college - Natty will send $100 via Cash App or check to anyone willing to rent their diploma as part of a highly-classified plan they're brewing up as an extension of the college debt relief program.
The burden of college debt on the U.S. has only grown in the last 12 months, with reports that the total debt has risen to an astronomical $1,600,000,000* with a slew of financial ripple effects impacting young LDA Americans. Back in 2018, Natty decided to not stand idly by and let debt ruin their fans' college experience. True to their mission of easing the transition to adulthood, Natty started paying down US college loans and thus the Natty College debt relief program was born.
"College Debt remains one of the most pressing issues facing Americans today, so we're proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden," said Daniel Blake, Senior Director of US Value Brands at Anheuser-Busch. "But we've also got something else exciting in store to keep the spotlight on this issue – all we need is our fans actual diplomas to make it happen…"
Any college graduate over the age of 21 can make a quick $100 with Natty Light by offering to rent their original college diploma to the brand, with a promise to return it in the exact same condition. Participants simply fill out a diploma rental agreement on nattydiplomas.com and the brand will send a pre-paid envelope to mail back the diploma. They'll keep it safe. They'll send it back, they just won't tell you what it's for. Like anything, there's a limit, so act fast.
Entry into the Natty Light College Debt Relief Program also has a new twist in 2020. Any qualified fan over the age of 21 can post a video showing how they would celebrate if all their loans were paid off. Complete the submission by showing off the Natty Light logo in the video and inserting #NattyStories, #Contest and #2020 when its posted to social media.
Natty Light will be accepting #NattyStories entries through March 29th, 2020 and full contest rules and regulations can be found here. To learn more, follow @naturallight on Twitter and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.
Learn More At: www.naturallight.com
*"Student Loan Debt Statistics In 2020: A Record $1.6 Trillion" Forbes, February 3, 2020
About Natural Light
Natural Light was introduced in 1977 as Anheuser-Busch's first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.
No Purchase Necessary. Open to residents of the United States who are 21+ and who have enrolled in an accredited college or university in the United States within fifteen (15) years prior to the time of entry. Begins 1/27/20 and ends 3/29/20. See Official Rules at www.naturallight.com/rules for prizes, judging criteria and details. Message and data rates may apply. Void where prohibited.
ENJOY RESONSIBLY © 2020 Anheuser-Busch, Natural Light® Beer, St. Louis, MO
Natural Light Diploma Rental
Diploma Rental offer not valid to current CA and TX residents.
About Anheuser-Busch InBev
About Anheuser-Busch InBev Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck's®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Cristal®, Harbin®, Jupiler®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 175,000 employees based in nearly 50 countries worldwide. For 2018, AB InBev's reported revenue was 54.6 billion USD (excluding JVs and associates)
SOURCE Natural Light