MOUNTAIN VIEW, Calif., Jan. 9, 2013 /PRNewswire/ -- The demand for natural ingredients is growing in the North American shelf-life extension food additives market, as consumers increasingly opt for healthier alternatives to conventional antioxidants, which are perceived to be unhealthy if consumed over a long term. Negative media reports about the side effects of synthetic ingredients have popularized natural antioxidants, such as green tea extracts, oregano and grape extracts. Customers are also partial to natural ingredients, as their clean label tags will earn them a positive brand image among consumers.
New analysis from Frost & Sullivan (http://www.food.frost.com), North American Shelf-life Extension Food Additives Market, finds that the market earned revenues of $106.0 million in 2011 and estimates this to reach $197.8 million in 2018.
If you are interested in more information on this research, please send an email to Jeannette Garcia, Corporate Communications, at email@example.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.
As customers mostly demand non-genetically modified (GM) materials, the severe shortage of the by-product form from the vegetable oil distillation (VOD) process has caused a significant scarcity of natural Vitamin E as a shelf-life extension food additive.
"Apart from the shortage of raw materials used for extracting natural antioxidants, a demand-supply imbalance has escalated the prices of natural antioxidants," said Frost & Sullivan Research Analyst Ashwin Raj Ravinder. "Naturally derived antioxidants such as mixed tocopherols are particularly challenged by huge price hikes."
As a result, ingredient manufacturers are blending different antioxidants that prolong the shelf life of food products. For instance rosemary extracts are blended with mixed tocopherols and ascorbyl palmitate to reduce the final cost of the product and yet improve the overall efficacy of the antioxidant.
"Furthermore, antioxidants manufacturers are resorting to vertical integration," said Ravinder. "Strategic partnerships and alliances with raw material suppliers are critical to gain market share in the natural shelf-life extension food additives market."
Suppliers can also remain competitive by partnering with end users and implementing co-branding strategies.
North American Shelf-life Extension Food Additives Market is part of the Food and Beverage Ingredients Growth Partnership Services program, which also includes research in the following markets: European Shelf Life Extension Food Additives Market and Asia-Pacific Shelf-Life Extension Food Additives Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
North American Shelf-life Extension Food Additives Market
Corporate Communications – North America
SOURCE Frost & Sullivan