Natural Soap Brand Launches Social Media Campaign as it Gains Shelf Space with Mass Merchants, Including Walmart and Rite Aid

GREENSBORO, N.C., Nov. 4, 2011 /PRNewswire/ -- South of France® Natural Body Care is launching a social media campaign anchored by its new blog, TheSoapDishMagazine.com, that goes live today.

TheSoapDishMagazine.com is written for consumers who share an interest in healthy, simple and natural products. Branded content emphasizes authenticity in lifestyle with weekly features on affordable and creative ideas for health, beauty and home & family, as well as topical information on developments in skin care and healthful living. The blog is supported by links and content on Facebook, Twitter and Pinterest to share ideas and encourage customer engagement through contests and product feedback.

South of France® Natural Body Care is a line of natural soaps, washes and lotions, from privately held Good Health Natural Products, sold primarily in natural food stores such as Whole Foods, conventional grocery stores including Kroger, Stop & Shop, Safeway and, more recently, Rite Aid and Walmart on a national basis. TheSoapDishMagazine.com helps articulate the company's commitment to making healthy, natural products affordable and accessible to everyone.

"The South of France brand defined itself and entered the market as a premium natural soap line, offering a synthetic-free alternative to most standard skin care products with a focus on beautiful fragrances," says Good Health Natural Products CEO Mark Gillis. "We strive to manufacture the healthiest, highest quality and best performing products possible, not just for those who can afford upscale brands, but for anyone who is concerned with their family's health and well being."

Made using a traditional French recipe, South of France® soap is triple milled, resulting in bars that last longer than, and provide superior performance to, other soaps. South of France® soap bars are characteristically heavier, denser, wear away more slowly and produce richer, thicker and more moisturizing lather than regular bar soaps.

South of France® soaps are made with no animal testing and are free of the harsh chemical ingredients that are commonly used in the body care industry: petrochemicals, sodium laureth sulfate/sodium lauryl sulfate, tetrasodium EDTA, parabens, phthalates, animal byproducts and synthetic colorants.

About Good Health Natural Products

Good Health Natural Products also owns the Good Health® Natural Foods brand that produces healthier snacks, including Veggie Stix®, Olive Oil Potato Chips, Avocado Oil Potato Chips, Half Naked Popcorn, Humbles® Baked Hummus Chips and more. Visit: http://www.goodhealthnaturalproducts.com/

SOURCE Good Health Natural Products