Nature Made® Selects Amazon Advertising as Its Agency of Record

SAN FRANCISCO, Jan. 16, 2012 /PRNewswire/ -- Today, leading dietary supplement brand Nature Made announced Amazon Advertising as its agency of record to lead all brand positioning and integrated marketing including national advertising campaigns incorporating both traditional and digital media.

"Nature Made takes great pride in our science-based approach and superior quality," said Erin O'Malia Gehan, Vice President of Marketing, Nature Made. "From the beginning, Amazon fully understood and embraced our principled approach to making high-quality products that consumers can trust to deliver the nutrients they need, as its own guiding principles are strikingly similar. We feel there is a cultural fit between the two organizations and we look forward to working together."

Nature Made is America's number one supplement brand in the food, drug, mass market and club channel categories. Together, Amazon and Nature Made will work to grow the business by creating a distinctive integrated marketing campaign aimed at extending Nature Made's category leadership.

Said Amazon CEO Millie Olson, "We're inspired to do our best work for brands that do good for people and we see Nature Made as that kind of brand."

"Nature Made is a leading brand with a strong culture. We're more than excited to help them continue to set the pace for the category, now and in the future," said Amazon Executive Creative Director Lynda Pearson.

Amazon is responsible for creating and implementing branding programs for blue-chip health and wellness brands such as Kashi®, Bear Naked®, P&G's Naturella®, and Yogi Tea®.

About Amazon Advertising
Amazon Advertising is a San Francisco-based advertising agency founded and led by Millie Olson and Lynda Pearson. Its mission is to accelerate the growth of companies who are dedicated to improving people's lives. The agency is skilled at connecting a brand with a larger audience without losing its soul, and has a decade-long relationship with Kashi Foods and Procter & Gamble's Naturella. Amazon is a member of The Leo Burnett Group, and has full access to the global resources of the Publicis network.

About Nature Made
Nature Made® vitamins is the number one supplement brand in the food, drug, club and mass channels.  Manufactured by Pharmavite, Nature Made was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia's Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Visit NatureMade.com for the latest news and offerings.

SOURCE Nature Made; Amazon Advertising