Naturepedic Expands Offerings for Families With Organic Stuffed Animals That Support Wildlife Conservation

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Crafted from 100% organic cotton fabric and fill, the collection includes eight unique animals, each representing a different endangered species. Each animal includes an insert that shares the species' endangered status, offering an opportunity to teach future generations about sustainability and animal conservation efforts. Created with the importance of child play and education in mind, each animal has a playful name and story to help foster imagination and playtime while encouraging a sense of eco-responsibility in young minds. The new collection includes: Wade the Whale, Terry the Turtle, Puddles the Penguin, Sunny the Sloth, Hadley the Hippo, Elliot the Elephant, Perry the Polar Bear and Bailey the Bear, who comes with an organic blanket for $79.

Naturepedic's commitment to environmental impact extends beyond the materials used in the new collection by giving back to the wildlife community with a 10% donation of each stuffed animal purchase directly to the Wildlife Conservation Network. Created with GOTS-certified organic cotton and without harsh chemicals or synthetic materials, these organic stuffed animals are designed to protect children from harmful materials or irritants to promote a safer, healthier play environment. With this launch, Naturepedic is bringing its environmentally conscious efforts to new categories by educating consumers on creating certified organic and sustainably-led environments for their children.

"At Naturepedic, our ethos has always been to provide consumers with safer sleep options for their children," said Arin Schultz, Chief Growth Officer at Naturepedic. "With this new product line, we are expanding our offering to provide families with a fun, sustainable, and safe option for playtime."

This product expansion comes at a time of significant brand growth for Naturepedic. With this new line of organic stuffed animals, the recent launch into adult, kids, and baby bedding with the "Bedding Made Better" collections, and additional product launches in the baby and kids category on the horizon, Naturepedic continues to solidify its position as the leading choice for parents who want the best for their children's health and the planet.

Available for purchase at Naturepedic.com for $39, these organic stuffed animals are the perfect companion for nap time, playtime or bedtime offer parents a fun and engaging way to support sustainably play with their families.

For more information visit naturepedic.com.

About Naturepedic

Naturepedic has been the leading certified organic mattress and bedding company for over 20 years that supports an organic, holistic lifestyle by protecting families through safer, healthier, and certified organic products. By eliminating materials like flame retardants and polyurethane foam from their line of organic mattresses, Naturepedic is dedicated to protecting consumers and the environment. The brand is a proud member of the Organic Trade Association and 1% for the Planet, supporting approved nonprofits dedicated to environmental causes. All Naturepedic products, including mattresses, pillows, cushions, and more can be found online at Naturepedic.com, in over 20 Naturepedic stores, and over 150 retailers nationwide.

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SOURCE Naturepedic