NavAds Launches U.S. Operations, Expands Leadership Team

The U.S. operation, led by new CSO and Advisory Board Member Gideon Rubin is expected to elevate NavAds' profile in North America and support demand for its local visibility solutions.

Nov 19, 2015, 03:00 ET from NavAds

AMSTERDAM, Nov. 19, 2015 /PRNewswire/ -- NavAds BV, the leading provider of location content to the databases that power the navigation and mapping industry, today announced the launch of its U.S. operations based out of California. The company has tapped marketing strategist Gideon Rubin to head the U.S. operation as Chief Strategy Officer and Advisory Board Member.

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"We are delighted about the opening of our U.S. operation, which will support the growing demand we have been experiencing for our solutions," said Lex ten Veen, CEO, NavAds BV. "Our U.S. footprint is already helping to elevate our profile in North America, resulting in several important relationships with industry leaders, whose customers will have the opportunity to reach optimal brand visibility across navigation, mapping, in car and GPS channels."

NavAds' technology makes businesses visible across all the digital mapping platforms users engage on the go. Strategic publisher partnerships and API integration with TomTom Maps, HERE Maps, Apple Maps, Factual and others make NavAds the only provider of globally available, multichannel navigation visibility solutions for enterprises and multinational marketing agencies.

"NavAds' strong relationships with the principal map development companies in the GPS channel demonstrate the value of its solutions in the marketplace, and I am excited for the opportunity to lead its expansion in the U.S.," said Gideon Rubin, CSO and Advisory Board Member, NavAds. "The time and resources NavAds commits to distributing accurate business location data to the major mapping providers is unmatched. As maps now navigate us everywhere, and the connected car is becoming a reality, it is mission critical for businesses to get listed across all the mapping and navigation providers. NavAds makes that challenging process easy with a single source solution for large enterprises and digital agencies."

Rubin is a successful entrepreneur and marketing strategist who comes to NavAds from Local Market Launch, a provider of local presence and reputation management solutions, where he served as Chief Revenue and Marketing Officer. Prior to Local Market Launch, Rubin served as COO of Lenco Mobile, where he worked following the acquisition of his own marketing software firm, Simply Ideas, in 2009.

In addition to expanding to the U.S., NavAds is launching operations in Germany. A recent acquisition gave NavAds a base in Vienna, Austria, from which it serves customers and partners in Eastern Europe. For more information, visit

About NavAds

NavAds BV is the leading provider of location content to the mapping databases that power the entire navigation and mapping industry. Through strategic relationships with the principal map development companies, including TomTom, Apple, and HERE, NavAds offers a single source service to ensure that location content is pushed directly into the core mapping databases of named map providers. With extensive experience in the location marketing arena, NavAds helps customers achieve optimal visibility in mainstream navigation devices, today and in the future. Founded in 2006, NavAds serves Fortune 1000 firms and global corporations.