NBA Champion and 10-Time NBA All-Star Paul Pierce is Now "Powered By Fuse™"

MIAMI LAKES, Fla., Jan. 17, 2013 /PRNewswire/ -- Fuse Science, Inc. (OTCQB: DROP), (www.fusescience.com) an innovative consumer products company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, announces today that future NBA Hall of Famer Paul Pierce has joined the Powered By Fuse™ team.  As part of the new partnership, Fuse will donate $1 for every Fuse EnerJel™ purchase to Pierce's foundation, The Truth Fund, which helps empower and encourage young people to lead healthier lives.

One of the greatest professional athletes of all-time, the Boston Celtics captain, nicknamed "The Truth," is a 10-time NBA All-Star, NBA Champion and NBA Finals MVP.  In his 15th NBA season, Pierce continues to lead by example as an ambassador of health and fitness, and an advocate for the fight against child obesity.

"Since Paul competes at the highest level, he needs the right products with natural ingredients to perform as an elite athlete," said Adam Adler, Fuse Science Chief Business Development Officer.  "As a 15-year NBA superstar, Fuse provides the products that help Paul's body feel energized. Our products help him everyday and we are excited for him to be part of the Powered By Fuse™ team," added Adler.

"I compete night in and night out with the best of the best, and I need to make sure I put the right things in my body. Fuse EnerJel™, which helps me recover from strenuous games and workouts much more quickly, contains natural ingredients, which are a must for me in my daily training regimen," said Pierce. "In addition to joining the Fuse team, I look forward to the collaboration between Fuse Science and The Truth Fund. Whether it be promoting healthy living by exercise or more efficiently absorbing nutrients, we are aligned in focusing on health and wellness."

This partnership is the second NBA signing for Fuse Science, following NBA Champion Tyson Chandler, with more to come. The company continues to focus on high-profile athletes who have transformed their respective sports, both on and off the court or field of play. 

Go to the Powered by Fuse website (www.poweredbyfuse.com) and enter Promo code "THETRUTH" to receive $10.00 in free Powered By Fuse™ goods.   Second time use prior to expiration requires multiple item purchase. For every EnerJel™ sale at www.poweredbyfuse.com using the "THETRUTH" promo code, Fuse Science will donate $1.00 to Paul Pierce's Truth on Health foundation.  The Truth Promotion expires Feb 14th, 2013.

About Paul Pierce

An NBA Champion, NBA Finals MVP and 10-time NBA All-Star, Paul Pierce is one of the greatest NBA players of all-time. Nicknamed "The Truth" for his undeniable talent and passion, the superstar is the face and heart of the league's winningest franchise, the Boston Celtics. In his 15th NBA season, all with Boston, the team captain put his stamp on league history in 2008, when he was named the NBA Finals MVP, and the Celtics claimed their 17th Championship. During the 2010 NBA All-Star Game, Pierce added another accolade to his long list of accomplishments when he became the first Celtic since Larry Bird to win the Three-Point Shootout. Selected in the first round of the 1998 NBA Draft, the 6'7" forward was a University of Kansas standout, where he twice earned MVP honors in the Big 12 Conference Tournament and was named NCAA All-American First Team. A native of Inglewood, Calif., Pierce founded The Truth Fund in 2002 to provide educational and life-enriching opportunities to underserved youth. More recently, he launched The Truth on Health, an effort to combat childhood obesity by helping children live healthier lives. For more information, visit www.paulpierce.net and www.truthonhealth.org.

About Fuse Science, Inc.

Fuse Science, Inc. (OTCQB: DROP), is an innovative consumer products holding company based in Miami Lakes, Florida.  Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.  The company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue.  The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products.  Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

Safe Harbor Statement

Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Fuse Science, Inc.