NBC Sports Group Selects Deluxe MediaRecall for Massive 400,000-hour Sports Film and Video Digital Migration Project

Apr 04, 2013, 07:00 ET from Deluxe Entertainment Services Group Inc.

NORTHVALE, N.J. and STAMFORD, Conn., April 4, 2013 /PRNewswire/ -- Deluxe MediaRecall announced today it has been engaged by NBC Sports Group – in what may very well be the largest digital migration project of its kind – to digitize, catalog and store the group's entire film and video library, representing up to 400,000 hours of the most important sports-media content. Deluxe MediaRecall is a division of Deluxe Media Services, the industry's leading provider of media and entertainment content services.

From content on obsolete videotape formats such as NBC's TV broadcast coverage of the 1964 Tokyo Olympic Games and clips from the first Super Bowl in 1967, to the 2012 HD broadcast of Super Bowl XLVI, which is the most-watched program in U.S. television history, Deluxe will encode to a digital master and apply metadata for all of NBC Sports Group's media. As the digital migration is completed, the new master files will be imported into the group's advanced media asset management system to enable search, discovery and file-based workflow delivery on a global basis.

"While the historical preservation of our media and reduced physical storage costs are welcome byproducts of such an enormous undertaking, the most compelling reason for NBC Sports Group to complete this migration is to reduce in-production turnaround times of critical deliverables to nearly zero," said Darryl Jefferson, VP Digital Workflow, NBC Sports Group. "With our new facility in Stamford (CT), we engineered for true, file-based production, whether at our studios or in remote locations. NBCUniversal's partnership with Deluxe is ideal to make that happen in less time and with greater ease than we could do on our own."

Dan Glasser, General Manager of Deluxe MediaRecall, added, "We are honored to be working alongside Darryl and his team to preserve and make readily available NBC Sports Group's valuable content. We strive to be partners with our clients and are committed to their success."

Through its Deluxe MediaRecall division, with locations in Burbank, CA and Northvale, NJ, Deluxe offers cost-effective, high-speed digital migration workflows to help organizations of any type and size digitize, catalog (tag), transcribe and monetize their valuable media assets, whether to achieve cost savings or drive new revenue streams. Balancing web and automation technologies with a 2,000-person strong staff of highly trained, cloud-based distributed workers, Deluxe MediaRecall recognizes the value of hyper-accurate metadata to accomplish complementary goals, such as library assessments, search and discovery optimization, as well as push and pull workflow tools for packaging and delivery.  

About Deluxe Entertainment Services Group Inc.

A wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., Deluxe is a leading provider of a broad range of services and technologies for the global digital media and entertainment industry.  Bringing together a comprehensive network of specialized companies with best-in-class artistry, cutting-edge technology, streamlined delivery and distribution solutions and customized management strategies, Deluxe approaches all of its businesses with an ingrained attention to quality, detail and creativity.  From start to finish, in whatever format or language is required, Deluxe has the infrastructure and in-house capacity to provide complete solutions to a broad range of customers, including: major motion picture studios, television networks and cable companies, advertising agencies, brands, production companies, independent distributors and content owners.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.

SOURCE Deluxe Entertainment Services Group Inc.