RONKONKOMA, N.Y., Aug. 18, 2015 /PRNewswire/ -- NBTY, Inc., a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, today announced the appointment of Sonya Soutus, to the newly-created position of Senior Vice President, Public Affairs & Communications.
In this role, Sonya will provide strategic leadership in the creation and implementation of world-class communications, government relations and stakeholder initiatives. She will be responsible for developing broad, integrated internal and external programs that ensure the engagement of all key stakeholders and promote, protect and enhance the reputation of NBTY as the pre-eminent global leader in wellness products. Sonya will also be a key contributor in handling relevant industry issues and public policy and will be instrumental in guiding the company through impactful milestones as we propel the business through its next stage of significant growth.
"As we strive to establish NBTY as the unequivocal global leader in wellness products, we felt it was critical to implement an all-encompassing public affairs and communications strategy that impacts every company stakeholder—from media, government agencies and officials to our consumers," said Steve Cahillane, President and Chief Executive Officer at NBTY. "Sonya is a consummate professional and highly-capable leader who possesses enormous knowledge, insight and integrity. We welcome her to the NBTY team."
With more than 25 years of broad-based public affairs and communications experience, Sonya held roles of increasing responsibility throughout Coca-Cola's international business and was most recently Senior Vice President of Public Affairs and Communications for Coca-Cola in North America. Prior to her tenure at Coca-Cola, she was Account Group Director at Burson Marsteller in the Ukraine, leading USAID projects in that country and also held a number of posts with major media organizations, including KDKA-TV/Westinghouse Broadcasting Corporation in Pittsburgh. Her international experience includes serving as press secretary for the Ukrainian Catholic Church in Rome, Italy.
Sonya will begin her new role immediately and will be based in Ronkonkoma, NY. A proud native of Pittsburgh, PA, Sonya graduated from Duquesne University School of Journalism.
NBTY has enriched the lives of consumers around the world by introducing innovative products and solutions to the health and wellness marketplace for more than 40 years. Our ongoing mission to deliver the highest quality nutritional supplements and wellness products has resulted in an extensive portfolio of well-known and trusted brands, including Nature's Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Solgar®, Balance Bar®, MET-Rx®, Pure Protein®, Body Fortress®, Puritan's Pride®, Vitamin World®, Holland & Barrett®, De Tuinen® and many others. As a leading global manufacturer, marketer, distributor and retailer of more than 20,000 vitamins and nutritional supplements, NBTY is committed to supporting wellness by creating products that consumers want and making them easily available anywhere they shop. Learn more about our wellness vision and industry-leading products at www.nbty.com.
Andrea Staub: +1 (631) 200-7459
SOURCE NBTY, Inc.