NBTY to Donate Nearly $500,000 in Nutritional Bars and Vitamins to Oklahoma Tornado Victims

May 24, 2013, 13:24 ET from NBTY, Inc.

RONKONKOMA, N.Y., May 24, 2013 /PRNewswire/ -- NBTY, a leading manufacturer and distributor of vitamins, supplements and sports nutrition, today announced that it will donate nearly $500,000 of Good 'n Natural® bars, Balance Bars® and bottles of children's gummy vitamins to support tornado relief efforts in Oklahoma.

NBTY's donation is being made through Oklahoma-based charity Feed The Children, an organization whose mission includes responding during times of disaster to provide emergency supplies for those in need. The NBTY-donated supplies will be used to provide convenient, healthy, on-the-go sustenance for relief workers, emergency responders and impacted families.

"We are so incredibly grateful for the generous donation from NBTY, which will positively help the children and families who've been affected by the recent tornadoes in Oklahoma," said Erin Engelke, Feed The Children Vice President, Communications/PR. "Feed The Children is on the ground supporting these families now, and NBTY's partnership with us ensures they will receive immediate relief as they begin the rebuilding process."

"Our hearts go out to the families and communities impacted by these devastating tornadoes," said Jeff Schneider, Senior Vice President, Product Management at NBTY.  "Our wish is that our donation of nutritional bars  and children's vitamins helps to make the next few weeks a little easier for the residents of Oklahoma who were impacted by this tragedy.  We are glad to be in a position to help."

NBTY, Inc.

NBTY is the leading vertically integrated manufacturer, marketer, distributor and retailer of high-quality vitamins, nutritional supplements and related products in the United States, with operations worldwide. NBTY currently markets over 25,000 SKUs under many brands, including Nature's Bounty®, Sundown®, American Health®, Ester-C®, Solgar®, MET-Rx®, Pure Protein®, Balance Bar®, Osteo Bi-Flex®, SISU®, Rexall®, Body Fortress®,  Puritan's Pride®, Vitamin World®, Holland & Barrett®, GNC (UK)®, Physiologics®, and  De Tuinen®. For more information please visit www.nbty.com.


Andrea Staub