Nearly One-Third of Tablet Owners Report Shopping is Their Favorite Tablet Activity, Finds New Survey

Thirty-Five Percent of Tablet Owners Have Redeemed a Coupon on Their Device Releases iPad Version of Popular Savings App

Jul 31, 2012, 07:00 ET from

WHITING, Ind., July 31, 2012 /PRNewswire/ -- Laptops are out, tablets are in. Look around a coffee shop or into the homes of Americans, and you're likely to find a tablet. In fact, a new survey reveals that one-in-five (20 percent) U.S. adults own and use a tablet computer such as an iPad, Kindle Fire or Xoom.  Adults ages 35-44 reported the highest instance of tablet ownership, at 29 percent. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from June 20th - 22nd, 2012, among 2,214 U.S. adults ages 18 and older.

Regardless of the age of tablet users, they're spending a lot of time on their devices. When asked how much time they spend on their tablets on a typical day, tablet owners said the following:

  • Less than one hour – 53 percent
  • One hour to less than two hours – 47 percent
  • 2 hours or more – 16 percent

One of the more popular activities on tablet computers is shopping. Nearly one-third of tablet owners (32 percent) report their favorite activity on their device is online shopping, while 35 percent of tablet owners have redeemed a coupon using their tablet. In addition, nearly six-in-ten (57 percent) tablet owners shop on their device while watching TV.

To help shoppers who use tablets save money quickly and easily, has launched a free all-in-one coupon app for iPad that allows users to access coupons in every coupon category, including grocery, printable for in-store use, and online codes for hundreds of online retailers. In addition, users of the CouponCabin app will find gas price comparisons, amazing deals on must-have products, free samples and coupons for local stores and restaurants. This version is an update to CouponCabin's popular smartphone app.

"Tablets are such a popular device for shoppers, we wanted to make sure we were providing an optimal shopping experience for those who want to use CouponCabin to save money," said Jackie Warrick, President and Chief Savings Officer at "Our tablet app is a great complement to our smartphone app that is already in-market. In fact, our research shows that 55 percent of those who own a smartphone and tablet would be more likely to use a tablet to make a purchase. Now we can help those shoppers find the best deals as easily as possible no matter how they're shopping."

To download the CouponCabin iPad app, please visit:

For more information, please visit:

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from June 20th - 22nd, 2012 among 2,214 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: Allison Nawoj,   

About is a leading online destination for coupons including online coupon codes, printables, grocery coupons and more. Shoppers have saved nearly $250 million since 2003 and with the largest selection of coupons guaranteed to work, CouponCabin is the best place to start searching for savings. The average user saves $19 in just 80 seconds on the site. With customized email newsletters, browser savings alerts, new coupon alerts and more, shoppers will never miss out on a great deal with CouponCabin. For more information, please visit