Nearly Seven-in-Ten Working Mothers Would Be Stay-at-Home Moms if They Could Afford it, Finds Mother's Day Survey

-- More Than One-Third of Mothers Would Prefer the Gift of Quality Time With Family This Mother's Day --

May 08, 2013, 07:00 ET from

WHITING, Ind., May 8, 2013 /PRNewswire/ -- More women are part of the workforce than ever before, but it's often not an easy job for moms. According to's Mother's Day survey, challenging financial and lifestyle decisions come with the gig. Nearly seven-in-ten (69 percent) employed mothers1 report they would be stay-at-home moms if they could afford it. It can be a difficult decision to make, though, as 57 percent of employed mothers consider themselves the primary breadwinners in their family. This survey was conducted online within the United States by Harris Interactive on behalf of from April 22nd – 24th, 2013, among 2,066 U.S. adults ages 18 and older.

"No matter what their situation, working mothers face tough choices when it comes to family, career and lifestyle," said Jackie Warrick, senior savings adviser at "Many companies recognize the challenges that working moms face and provide alternative schedules to allow for moms to continue their careers while raising a family."

Regardless of their financial state, flexibility can alleviate some of the pressures mothers may face. Nearly six-in-ten (59 percent) of employed mothers' companies allow them to work on a flexible schedule. In addition, 32 percent report that their company allows them to work from home.

Whether they work or not, for many mothers the desire for treasured time with family transcends typical gifts on their honorary day. More than one-third (35 percent) of mothers would prefer to spend more quality time with their family as a gift this Mother's Day. Thirty-two percent said they would prefer an experience like dinner out or a manicure, while 18 percent would prefer a physical gift like flowers or jewelry.

Moms' honorary day is celebrated widely, and for some families, it can trump dads' day. In fact, nearly eight-in-ten (79 percent) U.S. adults think Mother's Day receives more attention than Father's Day. Comparing genders, men are significantly more likely than women to indicate this at 83 percent and 76 percent, respectively.

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from April 22nd – 24th, 2013, among 2,066 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan,

[1] Applicable responses among employed mothers, bases vary.

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