Nearly Six-in-Ten Single U.S. Adults Agree There is Less Romance in the Digital Age, Finds Valentine's Day Survey

-- 53 Percent of U.S. Adults Don't Plan to or Are Unsure if They Will Buy a Gift For Their Valentine This Year --

Feb 06, 2013, 07:00 ET from

WHITING, Ind., Feb. 6, 2013 /PRNewswire/ -- Technology makes many aspects of life easier, but a new survey reveals that courtship in the digital age can face some obstacles. In fact, nearly six-in-ten (58 percent) of single U.S. adults agree there is less romance in the digital age. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from January 23rd to 25th, 2013, among 2,160 U.S. adults ages 18 and older, among which 735 were single.

While the world is technically more connected than ever, typical digital communication tools may be the culprits behind the dearth of romance. Nearly half (47 percent) of single U.S. adults agree that the prevalence of the Internet, social media, cell phones, and more has had a negative effect on romance. Sixty-five percent of single U.S. adults said that emailing is common in the dating world, while 64 percent said that texting is the primary form of communication.

Regardless of how people are getting in touch, formal dating is uncommon. Nearly four-in-ten (39 percent) report the last time they went on a formal date (i.e., not an online conversation or a group date, but an actual date with one other person) was more than one year ago. Fourteen percent said they have never gone on a formal date.

"Technology's effect on everyday life has spread to the dating world, bringing its own set of unique challenges," said Jackie Warrick, senior savings advisor at "At the same time, the constant introduction of new digital tools and services can result in new opportunities to make potential love connections."

Some singles report that the ubiquitous nature of technology isn't all that bad for love. In fact, nearly seven-in-ten (68 percent) single U.S. adults agree that reaching out to potential dates on social media sites (like Twitter and Facebook) is common. Forty-four percent agree that online dating is a good way to meet people.

The Internet will also help out people searching for Valentine's Day gifts this year. While 53 percent of U.S. adults don't plan on buying a Valentine's Day gift or service or are unsure if they will, 47 percent said they would pick something out for their sweetheart on February 14th. Of those that plan to make a purchase to honor St. Valentine, 63 percent are at least somewhat likely to buy that gift or service online.

When asked what the most money they've spent on Valentine's Day is, U.S. adults said the following:

  • $0 – 10 percent
  • $1 - $50 – 40 percent
  • $51 - $100 – 19 percent
  • $101 - $200 – 16 percent
  • $201 or more – 16 percent

With 32 percent of U.S. adults reporting they've spent more than $100 on a Valentine's Day gift, it's likely they will seek out some type of savings. Seventy-three percent of those that are at least somewhat likely to buy a Valentine's Day gift or service online this year said they are likely to use coupons to save money because the likelihood that the recipient would find out is low.

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from January 23rd to 25th, 2013, among 2,160 adults ages 18 and older, among which 735 are single. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan,

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