NearWoo Expands Reach of Mobile Ads with Google's DoubleClick Ad Exchange

NearWoo Now Gives Local Businesses Exponentially More Options To Advertise On Mobile

Jan 22, 2014, 09:00 ET from NearWoo

SANTA MONICA, Calif., Jan. 22, 2014 /PRNewswire/ -- NearWoo, the mobile advertising partner for local businesses, today announced that it can now integrate with the DoubleClick Ad Exchange (AdX) to provide local businesses across America with far more options to buy ads on the most highly trafficked mobile apps and websites.

NearWoo's integration with AdX enables local advertisers to deliver highly targeted ads to millions of mobile apps and websites featuring business, sports, weather, music, gaming, and lifestyle content.

"NearWoo's agreement with DoubleClick is a game-changer and delivers exponentially more advertising reach on mobile to local businesses," said NearWoo CEO Jason Crilly.  "With AdX, NearWoo advertisers can reach consumers anywhere anytime right on their mobile phones. This agreement is a major milestone for NearWoo and for local advertisers looking to motivate consumers to act."

Leveraging DoubleClick, NearWoo provides local businesses with more opportunities to connect with consumers through mobile advertising.  Advertisers using NearWoo can create unique ad campaigns with powerful calls-to-action that appear on iOS, Android and Blackberry smartphones.  NearWoo's technology can target an area as precise as a few blocks of a business location to several miles or more.

The relationship with DoubleClick is one of two strategic relationships NearWoo has with Google.  NearWoo is built on Google App Engine to take advantage of Google Cloud Platform's ability to scale.

"Through our relationship with DoubleClick, businesses ranging from restaurants and retailers to accountants and day spas can now target customers whose mobile phones are tuned to the most popular and highly trafficked websites on the Internet," Crilly said.  "Local mobile ads are one of the most effective marketing strategies to capture new or return business."

About NearWoo

NearWoo is the mobile advertising solution for local businesses. NearWoo powers the golden rule of local mobile advertising: The closer a prospective customer is to a business, the more likely a mobile ad will translate into a lead or sale. NearWoo's proprietary technology finds mobile phones in close geographic proximity to a business and delivers ads only to those consumers. A turnkey advertising platform, NearWoo enables businesses to build breakthrough ad campaigns from an easy-to-use creative template and target mobile phones in neighborhoods from a few blocks away to several miles or more. More than 3,800 businesses across the U.S. depend on NearWoo to drive sales. Read our blog, follow us on Facebook, Twitter, Google+ and LinkedIn.

Media Contact
Greg Berardi, Blue Marlin Partners