NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Reaching key target audiences has become an even greater challenge for corporate managers in the current market. Today's audiences are moving targets, given the number of media choices available to them. The constant changes in technology, social media and mobile can be overwhelming, and determining the appropriate media mix can be a daunting task.
Missing some of your targets can cost your company money. For example, your company's workers are a valuable asset, perhaps your most valuable; however consider the fact that, according to Gallup, 70% of American workers are "not engaged" or are "actively disengaged," costing the U.S. an estimated $450 – $550 billion per year.
To provide marketers with a roadmap for their 2014 mobile marketing plans, CommPRO.biz is hosting the webinar, "Find the Direction for Your Mobile Marketing Plan in 2014," which will feature Jeff Corbin, Founder of theCOMMSapp™ , and Karen Jacobsen, The GPS Girl®. During this important session, they will discuss the importance of having a marketing strategy, how to effectively build it, and the tools available to form a solid connection with your target audience.
- What: "Find the Direction for Your Mobile Marketing Plan in 2014,"
- When: January 16th at 2:00 PM Eastern
- Register: http://www.webcaster4.com/Webcast/Page/10/3073
About the Speakers
Jeff Corbin is the Founder and Chief Executive Officer of theCOMMSapp™ family of communications app building solutions that includes theIRapp™ (for public companies), theEMPLOYEEapp™ (a secure employee communications mobile portal) and theFUNDSapp™ (for mutual, hedge, private equity and asset management funds). He has been a consultant in the public and investor relations industry for the past 15 years. Prior to that, Jeff was a securities and corporate attorney in New York City, specializing in corporate reorganizations, bankruptcy proceedings, transactional matters and commercial litigation. He is the author of the book, Investor Relations: The Art of Communicating Value – Four Basic Steps to a Successful IR Program & Creating the Ultimate Communications Platform. He also is a frequent lecturer on the topic of building relationships with Wall Street and social media in investor relations. He is regularly quoted in the media on the subject of investor relations and social media, as well as on mobility and communications and has been published in The Wall Street Journal,MarketWatch, Fortune, IR Magazine, PRWeek, and Social Media Today, as well as made numerous TV appearances on CNBC, Bloomberg TV and Canada's Business News Network. Jeff holds a bachelor's degree from Cornell University and a law degree from the Benjamin N. Cardozo School of Law. You can follow and connect with Jeff @jcorbinIR.
Karen Jacobsen, The GPS Girl®
The GPS Girl®, Karen Jacobsen's speaking voice is in over 100 million GPS units giving drivers directions worldwide as "Australian Karen". If you have an iPhone and use the Siri application, you may already be familiar with Karen's speaking voice, as she is the Australian Siri voice in 40 million iPhones around the world. A recent TEDx speaker, she has appeared on ABC World News Tonight, the CBS Early Show, in The New York Times, NY Daily News, Glamour magazine and was named one of People Magazine¹s Most Intriguing People in 2010. Karen has shared the stage with Norah Jones and Christopher Cross, and has performed The Star Spangled Banner at many major sporting events including the New York Jets game at Giants Stadium to a crowd of 80, 000 people. The GPS Girl® speaks, writes and sings for groups who want to inspire the best in their people, and create a road map for their future. Now New York based, The GPS Girl® gives directions for Putting Yourself In the Driver's Seat. Her book "The GPS Girl's Road Map for Your Future" shows how to move from the passenger seat to the Driver's Seat, to learn to listen to your Inner GPS and to Recalculate at any time in life just as we do when driving. Follow @thegpsgirl, like http://www.facebook.com/thegpsgirl or visit http://www.thegpsgirl.com
About the Hosts
Onstream Media Corporation (OTCQB: ONSM), is a leading online service provider of live and on-demand corporate audio and web communications and virtual event technology with integrated social media marketing tools. Onstream Media's innovative Digital Media Services Platform (DMSP) provides customers with cost effective tools for encoding, managing, indexing, and publishing content via the Internet. The company's MarketPlace365® solution enables publishers, associations, tradeshow promoters and entrepreneurs to rapidly and cost effectively self-deploy their own online virtual marketplaces. In addition, Onstream Media provides live and on-demand webcasting, webinars, web and audio conferencing services. To date, almost half of the Fortune 1000 companies and 78% of the Fortune 100 CEOs and CFOs have used Onstream Media's services. Select Onstream Media customers include AAA, Dell, Disney, Georgetown University, National Press Club, PR Newswire, Shareholder.com (NASDAQ), Sony Pictures, and the U.S. Government. Onstream Media's strategic relationships include Akamai, BT Conferencing, and Trade Show News Network (TSNN). For more information, visit Onstream Media at http://www.onstreammedia.com or call 954-917-6655.
An acronym for "Communications Professional Resources Online," CommPRO.biz is the destination for the answers marketing communications professionals need to be successful, whether they're in public relations, investor relations, corporate communications, marketing, advertising or social media.