Neighborhood Barre Expands with Four New Studio Agreements Amid Rising Demand for Barre Fitness

Parent Company Extraordinary Brands Fuels Brand Growth with Regional Expansion Across North Carolina & Tennessee

NASHVILLE, Tenn. , Oct. 1, 2025 /PRNewswire/ -- Extraordinary Brands, the parent company of leading boutique fitness concepts, is expanding its Neighborhood Barre footprint with four new franchise agreements, including multi-unit owners in Charlotte and Hendersonville, reinforcing the brand's momentum as barre makes a powerful return to the fitness spotlight.

Importantly, existing Neighborhood Barre franchisees are choosing to reinvest by opening additional studios under Extraordinary Brands' leadership. This repeat investment is a strong market indicator and a clear green flag for the brand's long-term potential. It also reflects Extraordinary Brands' unwavering focus on franchisee profitability – its north star since acquiring Neighborhood Barre – ensuring that growth is not only rapid but sustainable.

The brand's latest growth is concentrated in North Carolina and Tennessee, both ranked by the International Franchise Association among the top 10 fastest-growing states for franchise development in 2025, highlighting the strength of Neighborhood Barre's strategic expansion.

The new agreements include three North Carolina locations, in the Winston-Salem area, Raleigh-Durham, and Charlotte, each actively in lease negotiations, as well as a signed lease in Hendersonville, Tennessee, a booming suburb north of Nashville. Further, the owners of the Charlotte and Hendersonville locations are both multi-unit franchisees, reflecting Neighborhood Barre's strategy of regional expansion near existing studios, designed to amplify brand awareness and strengthen local recognition for franchisees.

"Neighborhood Barre has always been about creating approachable, inclusive fitness communities, and we're so excited to see our brand's footprint expanding in markets where there's strong demand for innovative and sustainable fitness options," said Katy Richardson, COO of Extraordinary Brands and Founder of Neighborhood Barre. "By growing in proximity to our existing studios, we're able to maximize marketing efficiencies while giving franchisees the advantage of brand familiarity among consumers."

With strong consumer demand and a proven support system through Extraordinary Brands, Neighborhood Barre continues to present an attractive opportunity for entrepreneurs passionate about health, wellness, and community.

Barre's Resurgence in the Fitness Industry

The expansion comes as barre experiences renewed growth in the global fitness market. Valued at $1.2 billion in 2024, the barre segment is projected to more than double to $2.5 billion by 2033, with a Compound Annual Growth Rate (CAGR) of about 9.0% beginning in 2026.

"Barre lives in this rare space between intensity and restoration, effort and mindfulness," added Katy. "As consumers seek smarter, more sustainable ways to move, it's no surprise that barre is re-emerging as the workout of choice. It delivers exactly what today's fitness consumer is searching for."

Industry experts attribute barre's rise to shifting consumer preferences:

• Growing fatigue with high-intensity culture has fueled interest in formats that balance challenge with recovery.
• A broader cultural push toward longevity, nervous system health, and sustainable strength is reshaping the wellness space.
• In today's hybrid fitness era, barre thrives with its adaptability to both in-studio and virtual formats.
• The aesthetic pendulum is swinging back toward intentional movement and functional strength.
• Barre is approachable for people across fitness levels, which makes it highly accessible.

Barre's comeback isn't just a passing trend; it's rooted in its unique ability to deliver both strength and sustainability. With consumers prioritizing longevity and mindful movement, barre is positioned for lasting relevance in today's fitness landscape.

For more information about Neighborhood Barre franchise opportunities or to franchise a studio, visit https://neighborhoodbarre.com/franchise/.

About Neighborhood Barre

Founded in 2011 by Katy Richardson, Neighborhood Barre delivers a fresh, modern approach to fitness, one that is welcoming, effective, and rooted in community spirit. With studios across the United States, Neighborhood Barre combines low-impact, high-result training with an inclusive atmosphere that empowers clients of all fitness levels. For more, please visit www.neighborhoodbarre.com.

About Extraordinary Brands
Founded by Paul Flick in 2022, Extraordinary Brands is a multi-brand franchisor platform specializing in boutique fitness and wellness concepts. The company empowers entrepreneurs to launch, scale, and grow standout studio brands through a shared services model and operational consistency. Its expanding portfolio now includes CycleBar (indoor cycling), Rumble (boxing-inspired group fitness), Row House (rowing-based HIIT), and Neighborhood Barre (barre). Extraordinary Brands continues to pursue growth across Pilates, spin, HIIT, barre, and recovery verticals, with a focus on franchisee success and long-term brand revitalization. Visit www.extraordinarybrands.com to learn more.

Contact: Betty Anne Richardson | Franchise Elevator PR | [email protected] | (847) 945-1300 ext. 245

SOURCE Extraordinary Brands