Neil Patrick Harris Hypnotizes Viewers in First Heineken® Light Commercial of 2017
- Neil Patrick Harris stars in 'Hypnotize', the first TV commercial for Heineken® Light this year, marking his fourth consecutive campaign with the beer company
- Commercial is the first of three in the brand's 2017 "Best Tasting Light Beer" Campaign, which highlights Heineken Light as an impossibly delicious-tasting light beer, brewed with Cascade hops
WHITE PLAINS, N.Y., Jan. 17, 2017 /PRNewswire/ -- Today, Heineken® Light, "Best Tasting Low Calorie Lager" winner at the 2016 World Beer Championships, launched "Hypnotize," the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots this year, which proudly showcase Heineken Light's one-of-a-kind delectable flavor through Neil's signature wit and lighthearted humor.
In the spot, Neil states that many think it is impossible to brew a great tasting light beer as so many light brews lose their taste in the effort to cut calories. Heineken Light, however, breaks these stereotypes through its unique use of the key ingredient: Cascade hops, which are commonly found in craft IPAs and known to be the best hops grown in the United States. As the spot closes and with a beer in hand, Neil then quickly shifts to other "impossible" feats and makes an attempt to hypnotize viewers with a cold, signature green, Heineken Light bottle.
"I hardly think that anyone needs to be convinced to enjoy a delicious Heineken Light with their Cascade hops. But as I dabble in magic, I was happy to assist," shared Neil Patrick Harris. "The camera man sure seemed to get it."
Video: "Best Tasting Light Beer" TV Commercial: Hypnotize
"Most light beers are virtually interchangeable, but Heineken Light's unique ingredient, Cascade hops, is what gives the beer it's delightfully flavorful taste," shared Ralph Rijks, Senior Vice President of Marketing, Heineken USA. "As the ad boldly states, it may seem impossible, but by using the best hops in the United States, Heineken Light has become a true differentiator among other light lagers, with a great taste that can't be argued."
'Hypnotize' is the first of three :15 second television commercials in Heineken Light's 2017 "Best Tasting Light Beer" campaign. It will air through March across highly rated general market and Hispanic networks such as AMC, ESPN, FX, Comedy Central, Univision, NBC Universo and more, gaining presence in cable originals and live sports. Digitally, the spot will be distributed via YouTube, Hulu, Roku and various other video platforms.
For more information about the "Best Tasting Light Beer" campaign, please visit http://www.heineken.com/us/Our-Beer/Light.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
Media Contacts
Bjorn Trowery, HEINEKEN USA
Tel: 914-681-4138/ [email protected]
Lisa Cannellos, Edelman PR
Tel: 212-729-2156/ [email protected]
Creative Credits
Client: Heineken
Campaign Title: Best Tasting Light Beer
Agency: Publicis New York
Agency Location: New York
Global Chief Creative Officer, Publicis Worldwide: Bruno Bertelli
Chief Creative Officer, Publicis New York: Andy Bird
EVP, Executive Creative Director, Publicis New York: Joe Johnson
VP, Creative Director, Publicis New York: Jason Gorman
VP, Creative Director, Publicis New York: Einav Jacubovich
VP, Creative Director, Publicis New York: Jeremy Filgate
Associate Creative Director, Publicis New York: Lindsay Cliett
Associate Creative Director, Publicis New York: John-Paul Cannucciari
Copywriter, Publicis New York: Patrick Merritt
VP, Executive Producer, Publicis New York: Tim LeGallo
Associate Producer, Publicis New York: Rachel Tierney
EVP, Group Account Director, Publicis New York: Kathryn Harvey
Worldwide Account Director, Publicis Italy: David Pagnoni
VP, Group Account Director, Publicis New York: Shari Lederman
Production Company: Park Pictures
Director: Terri Timely
Line Producer: Dave Lambert
Editorial Company: Prodigious
Editor: Terence Ziegler
Executive Producer: Beth Fitzpatrick
Visual Effects Company: Art Jail
Executive Producer: John Skeffington
Producer: Adriana Wong
SOURCE HEINEKEN USA
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