SLIEMA, Malta, September 26, 2011 /PRNewswire/ --
NeoGames, global leaders of online scratch and instant win games, announced today that they have integrated their premium platform of online scratch cards and instant win games with Mexico's National Lottery, Lotería Nacional, to be offered on the lottery's portal.
Following other successful integrations with worldwide lotteries this deal is a first for NeoGames in the Latin American lottery market.
Cooperating with Digital Orchid, a leading provider of regulated server-based lottery systems in Latin America, NeoGames supplied Lotería Nacional with a premium selection of games, all fully customized and branded for the Mexican market.
Mr. Jorge Gaviño, Marketing and Services General Sub Director at Lotería Nacional, commented, "We're excited to finally launch an online offering of interactive games and feel that the partnership with NeoGames is a natural fit since their portfolio of Instant Win and Scratch Cards matches our lottery customer preferences and has proved itself to be successful. NeoGames is also contributing to our marketing efforts in this new area, with their wide knowledge and understanding of the internet soft gaming customers."
"We are proud and honored to cooperate with Lotería Nacional. We see great potential in the Mexican market being one of the key markets in Latin America with its large population and its advanced internet usage. This deal along with other similar deals signed and delivered in the last year is proof of our core match for National Lotteries world wide," stated Shay Bar-Josef, Managing Director at NeoGames Networks.
Lotería Nacional is a company of 240 years and is the most recognized brand in games and drawings of Mexico. It has supported throughout its history different public charities, such as hospitals and health services, railways, art, sports, education, among many others.
Lotería Nacional is currently in the process of modernization and that is why there is the need to incorporate new products and services for this age of technology.
NeoGames is the leading global software and service provider of internet scratch cards and instant win games. Having pioneered the online scratch cards market, NeoGames is exclusively committed to helping gaming operators, national lotteries and media companies realize the full potential of the soft-gaming segment through its extensive portfolio of revenue-generating games and services for the web and mobile environments.
NeoGames offers a complete and field-proven soft-gaming offering consisting of the world's largest online games portfolio as well as a flexible and robust management platform that facilitates customized integration and supporting operational services.
Avishag Hayon - Marcom Manager