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NESCAFÉ® LANZA EN EE. UU. EL CAFÉ INSTANTÁNEO ICE ROAST Y GOLD ESPRESO, OFRECIENDO UNA RICA VARIEDAD PARA CADA OCASIÓN
  • USA - English

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NESCAFÉ®

Apr 03, 2024, 11:06 ET

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Las nuevas variedades permiten que los amantes del café preparen en un instante una taza de café espreso o helado de buena calidad

ARLINGTON, Virginia, 3 de abril de 2024 /PRNewswire-HISPANIC PR WIRE/ -- NESCAFÉ®, el mayor productor de café del mundo, está respondiendo a la demanda de los consumidores con ofrecerle a la nueva generación de amantes del café más oportunidades para que experimenten en casa el auge de los populares cafés fríos y a base de café espreso, hechos al instante y sin esfuerzo. NESCAFÉ, que añade NESCAFÉ® Gold Espresso y NESCAFÉ® Ice Roast a su portafolio de productos disponibles en los EE. UU. — ya sea que disfruten del café a primera hora de la mañana o por la tarde, bien caliente o helado — sabe que las preferencias son personales y cree que cada persona merece una buena taza.

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En nombre de Nescafé
En nombre de Nescafé

Bajo su campaña mundial "Make Your World", cuyo objetivo es impulsar un futuro del café más sostenible, los conocedores del buen café disponen ahora de opciones aún más deliciosas y de alta calidad para que puedan cumplir sus objetivos diarios y marcar la diferencia, una  taza a la vez:

  • NESCAFÉ Gold Espresso , el consumo de bebidas a base de café espreso ha aumentado un 30% desde la pandemia1, y el nuevocaféde NESCAFÉ hace que tomar un espreso en casa sea fácil y sin esfuerzo. NESCAFÉ Gold Espreso, solo o estilo americano, que se ofrece en Blonde e Intense, es un café instantáneo, que no necesita máquina. Solo tiene que servir, atizar y disfrutar de un sabor suave conuna crema estilo café, que se ha elaborado con granos Arábica, de alta calidad, cultivados con responsabilidad con un tostado dorado.
  • NESCAFÉ Ice Roast : el primer café de NESCAFÉ que se disuelve en líquido frío, se puede mezclar con agua o leche fría. Esta tostado ligeramente y elaborado con café 100% puro y cultivado con responsabilidad, el café Ice Roast tiene ricas y deliciosas notas de cacao para lograr un sabor suave. Es más fácil (y más sabroso) que nunca para los aficionados al café helado —entre ellos, el 57% de los consumidores de la generación Z que toman regularmente bebidas a base de café frío2— de disfrutar por la tarde sin necesidad de refrigerar el café recién hecho durante la noche ni diluir el café caliente con hielo.

"Los hábitos de consumo de café de los estadounidenses están en constante cambio, pero seguimos observando un crecimiento de demanda de bebidas a base de café espreso y café frío, junto con un interés cada vez mayor por preparar en casa estas bebidas de calidad a base de café", señaló Jonathan Iams, Director de Marketing de la Marca de NESCAFÉ en los Estados Unidos. "Los nuevos productos de NESCAFÉ ofrecen comodidad y sabores destacados, de modo que todos los amantes del café puedan preparar su taza perfecta sin comprometer el sabor. Esta promesa es la basede la marca NESCAFÉ, mientras nos esforzamos continuamente por crear experiencias cafeteras que revitalicen e inspiren a nuestras comunidades —desde nuestros caficultores hasta los consumidores— para lograr un impacto positivo y sostenible en su mundo".

NESCAFÉ Gold Espresso (frasco de 3.5 oz, equivale a 50 tazas) e Ice Roast (frasco de 6 oz., equivale a 85 tazas) ahora se pueden conseguir en tiendas minoristas de todo el país por un valor de $7.39. El precio es de venta sugerido y puede variar según la tienda.

Para estar al día de las últimas novedades de la marca, siga a NESCAFÉ en Instagram, Facebook y X, o visite su página web nescafe.com/us/.

Acerca de Nestlé USA
Nestlé USA esta comprometido en  desarrollar todo el poder de la alimentación para mejorar la calidad de vida, hoy y para las futuras generaciones. El portafolio de alimentos y bebidas de la empresa incluye algunas de las marcas más reconocidas de los Estados Unidos, como Coffee mate, DiGiorno y Nestlé Toll House —así como disruptores de categoría, como Sweet Earth—, que están presentes en casi todos los hogares del país. Nestlé USA también cuenta con el mayor portafolio de cafés de los EE. UU., que incluye Nescafé y Nestlé Starbucks Coffee. Nestlé USA forma parte de Nestlé S.A., con sede en Vevey,Suiza, la mayor empresa de alimentación y bebidas del mundo, que ha sido nombrada durante veinticinco años consecutivos una de las empresas alimentarias "más admiradas del mundo" por la revista Fortune. Para obtener más información, visite nestleusa.com. 

1 National Coffee Association, "Spring 2022 Trends Report" (Informe sobre las tendencias en la primavera de 2022)
2 Mintel, "US Coffee and RTD Coffee Market Report 2023" (Informe sobre el mercado del café listo para beber y del café en los Estados Unidos de 2023)

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