Net Enforcers to Provide Online Brand Protection for Bushwacker, Inc.

CHANTILLY, Va., Jan. 19, 2012 /PRNewswire/ -- Net Enforcers, a leading provider of channel intelligence and brand protection services, announced today that it has signed an agreement with Portland-based Bushwacker, Inc. to monitor online distribution of their aftermarket automotive accessories.

"The Bushwacker brand represents more than 40 years of innovation in the aftermarket car and truck accessory market," says Steve Izurieta, General Manager, Net Enforcers. They distribute automotive products online through a network of authorized dealers. "As part of our agreement," says Izurieta, "Net Enforcers will provide Bushwacker with a full suite of channel intelligence and brand protection services, including shopping portal and auction site monitoring, direct dealer communications, and Channel Snapshots, which are point-in-time channel analyses to detect how, when and where brand owners' products are marketed online."

Since producing its first fender flares for the Ford Bronco, Bushwacker has expanded its product portfolio to include a variety of other high-quality truck products including bed rails, tailgate caps, and bumper protectors. The company is also a lean manufacturer that systematically regrinds excess plastic and recycles scrap metal, wood, solvents, and cardboard to help protect the environment.

"We're also an ISO 9001 Certified manufacturer," says Kim Ziebell, Chief Marketing Officer, Bushwacker, Inc. "So our designs are meticulously scrutinized in every detail.  We use the latest standards in design and manufacturing.  Our products are designed for accuracy and backed by top-tier customer service and a limited lifetime warranty," says Ziebell.

"Customers should get the quality they expect and the warranty protection they deserve when they purchase Bushwacker products from authorized dealers online," says Ziebell.  "That's why we're working with Net Enforcers. They have high-quality channel data and the analytical expertise to help us detect unauthorized retailers, add value to our dealer network and manage distribution of our products online." 

About Net Enforcers
Net Enforcers helps major manufacturers discover how, when and where their products are marketed online.  Since 2003, we have provided a full suite of customized and bundled channel intelligence and brand protection services to manufacturers in the consumer electronics, pharmaceutical, consumer/commercial appliances, automotive, sporting goods industry and more. Our consultative approach sets us apart from other channel intelligence providers by providing expert data analysis at no additional charge. To learn more about how Net Enforcers can help you protect your brand and your bottom line, visit www.netenforcers.com.

Net Enforcers is a subsidiary of Intersections Inc. (NASDAQ: INTX) a leading provider of consumer and corporate identity risk management services.  Intersections provides various levels of service to more than 9.6 million consumers.  Those services are offered through North America's leading financial institutions, directly to consumers under Intersections' award-winning Identity Guard® brand (http://www.identityguard.com), and through the company's exclusive partnership with ITAC, the Identity Theft Assistance Center.  Since 1996, Intersections has protected the identities of more than 34 million consumers.

About Bushwacker, Inc.
Bushwacker is the leading manufacturer of fender flares and truck accessories. For more than 40 years, our deep commitment to style and innovation is seen in every product we produce. From the development of our first fender flares to our latest releases, all designs are meticulously scrutinized in every detail, using the latest standards in design and manufacturing. Bushwacker products are designed for accuracy and proper fit and backed by a limited lifetime warranty. For more information, visit www.bushwacker.com or "like" us at www.facebook.com/bushwackerinc.

SOURCE Intersections Inc.