LOS ANGELES, May 2, 2017 /PRNewswire/ -- Ignition Creative – leading integrated marketing agency – announced its 2017 Shorty Award win for work on popular Netflix show, BoJack Horseman Season Three, in the Television category.
This is the third consecutive year Netflix and Ignition have been recognized by the Shorty Awards for bringing BoJack Horseman's character to life on social media; also winning the Television category in 2015 for Season One and awarded a finalist position in 2016 for Season Two.
This year Ignition's digital team was also honored for its innovative work promoting shark attack thriller, The Shallows, with a finalist position in The Shorty's Image category. Additionally, the creative agency was named finalist for a coveted Webby Award for the campaign it delivered for TNT's inaugural season of Animal Kingdom.
Netflix and Ignition partnered to extend BoJack's story on social media unlike any other show has done before. They intricately built BoJack's world online reflecting what happens on the show in real time. Using pioneering tactics including launching the world's first GIF trailer with GIPHY, in return they organically grew BoJack's audience to over 800k followers while gaining 97 million impressions and 467k shares.
The Shorty Awards, now in its 9th year, pays homage to the best of social media commending influencers, brands and organizations at the forefront of creativity. The first of its kind to credit work in social media, it remains a prestigious awards program, attracting submissions from across the globe and engaging an audience of millions each year. Ignition sits alongside other 2017 winners, including: Orange is the New Black, Airbnb, Audi, Deadpool, Tasty, Women in Tech, Bill Nye and Chrissy Teigen.
- Find the winning work for BoJack Horsemen here: http://submit.la/bojack-s3/
- Find more work from Ignition here: http://ignitioncreative.com/work
About Ignition Creative:
Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production. Combining strategic rigor with pedigreed creativity, Ignition has earned a diverse roster of clients, including: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.
Kate Talbot, PR Director
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SOURCE Ignition Creative