Netflix Names Cindy Holland to new role as VP Original Content. Jason Ropell, VP Content Acquisition, takes charge of domestic television licensing for the U.S. market

BEVERLY HILLS, Calif., May 22, 2012 /PRNewswire/ -- Netflix Inc. (Nasdaq: NFLX) today announced that Cindy Holland will assume a new role as Vice President of Original Content and Vice President of Content Acquisition Jason Ropell will oversee television content licensing for the U.S. market.

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Holland, a 10 year Netflix veteran, will be responsible for acquiring and launching original series for the over 25 million Netflix global members, while Ropell, who joined Netflix last year, will assume Holland's former responsibilities for managing TV licensing relationships in the company's largest market.

"Cindy has worked closely on every aspect of our original series launches. Given how important originals are to our future success, we are thrilled to have her in this position," said Netflix Chief Content Officer Ted Sarandos. "We are also delighted to give Jason an important role in our biggest market.  As head of our Latin American and Canadian acquisition teams over the last year, he's skillfully managed the growth of those businesses."

As streaming use has exploded, U.S. Netflix members have been watching more and more complete past seasons of high quality television series, including "Mad Men," "Breaking Bad," "24," "Lost," "Downton Abbey." Earlier this year, Netflix premiered its first original series, the Norwegian fish-out-of-water story, "Lilyhammer," staring Steven Van Zandt, and in 2013 will launch four more.

Netflix Originals are being produced by some of the most highly-acclaimed and commercially-successful talent in Hollywood. They include: "House of Cards," a political thriller executive produced by David Fincher and starring Kevin Spacey and Robin Wright; "Hemlock Grove," a gothic foray into murder, mystery madness executive produced by Eli Roth and starring Famke Janssen; "Orange is the New Black," a new drama from "Weeds" creator Jenji Kohan and the long-awaited comeback of cult comedy favorite "Arrested Development."

Previously, Holland oversaw domestic TV licensing for Netflix after starting her career at the company in DVD acquisition. Before Netflix, she held various business and creative development roles at e-commerce startup Kozmo.com and for film production companies including Mutual Film Company and Baltimore/Spring Creek. Holland is a graduate of Stanford University.

Before joining Netflix in March 2011, Ropell was Vice President, Business Development at NBCUniversal Inc., Executive Director, Business and Legal Affairs, for Comcast Entertainment Group, and legal counsel for Corus Entertainment. Ropell is a graduate of Osgoode Hall Law School and The University of Toronto - Trinity College.

Both Holland and Ropell will continue to report to Sarandos and Ropell will continue to oversee content acquisition for Canada in his new role. Peter Friedlander, hired last fall to shepherd original series, will continue to report to Holland.

Netflix has embarked on a search for a new leader for its Latin America content acquisition team, seeking an executive with deep knowledge of the region and extensive industry ties.

About Netflix:

With more than 25 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world's leading internet subscription service for enjoying movies and TV programs. For about US$7.99 a month, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visit www.netflix.com. Follow Netflix on Facebook and Twitter.

SOURCE Netflix Inc.