IRVINE, Calif., Jan. 30, 2018 /PRNewswire/ -- NetObjex Inc participated at the CII BigPicture Summit in Delhi, India to demonstrate advanced technology relating to royalty attribution and digital rights monitoring based on distributed ledger technology. The Summit attracted a broad cross section of Media and Entertainment executives from television, Bollywood, and print media.
NetObjex, based in Irvine, California, demonstrated a state-of-the-art solution based on its leading edge IoT-Blockchain platform. The demonstration showcased how content consumed via the web and set top boxes could be tracked and traced in real-time using IoT and distributed ledger technology. Distributed ledgers, colloquially referred to as blockchain technology, are decentralized networks that bridge trust boundaries in ecosystems. The Media and Entertainment ecosystem involves multiple players in the value chain – producers, distribution companies, broadcasters, artistes, industry content rating agencies, censorship bureaus, and more.
"The media industry lacks transparency among the ecosystem participants resulting in inefficiencies and uncertainty in the value chain. It is our belief that better technology could help improve processes and benefit the industry as a whole," stated said Raghu Bala, CEO of NetObjex.
"Traditionally, the media and entertainment sector has encountered problems in metrics such as subscriber counts, and proof of play numbers when it came to issues related to digital rights, piracy, and royalty attribution. With IoT and Blockchain, several of these problems can now be tackled head-on with real-time insights and greater transparency," said Bala, himself a former Media industry executive.
The solution at the CII BigPicture Summit involved both web video players as well set top boxes instrumented with advanced IoT aware agents and firmware communicating with the NetObjex platform and leveraging the IOTA Tangle distributed ledger technology. The demonstration showed royalty attribution analytics in real time. "This solution creates a fair and level playing field for all ecosystem participants in the Media Industry, and this digital transformation can take place now," added Mr. Bala.
NetObjex is an innovative IoT-Blockchain application enablement platform provider for managing digital assets with solutions in Transportation, Manufacturing/Industry 4.0, Supply Chain and Logistics, Media, Healthcare and Smart City ecosystems.
SOURCE NetObjex, Inc