NetProspex Launches Social Step™; First to Connect Social Media Information to Business Prospecting

Leading sales and marketing contact database launches new intelligence, integrating Twitter, LinkedIn, Facebook, others, to verified business contact directory

Jun 29, 2010, 12:01 ET from NetProspex Inc.

NEW YORK, June 29 /PRNewswire/ -- NetProspex Inc., the world's most accurate and fastest-growing sales and marketing contact database, today announced the official launch of NetProspex Social Step™, the first integration of comprehensive social media information into a B2B contact directory.

With the NetProspex Social Step™, B2B organizations can increase productivity and sales effectiveness with social media data attached to verified business contact information. The existing NetProspex database spans more than 150 industries and 70 job titles, and has become synonymous with providing accurate business contact information to marketers and business decision makers.

Among the features included in the NetProspex Social Media Intelligence platform are:

  • Instant access to social media profiles: direct links to social media profiles of target contacts, including Twitter, LinkedIn, and Facebook, among others.
  • Social CRM fulfillment: data includes direct social media URLs and social influence. NetProspex clients can gain instant access to the social profiles of their customers and prospects directly from a CRM platform.
  • Social influence insight: key marketing insight into the social influence of each contact's social media presence, based on the number of friends and followers on each network.
  • Social match and append: key analysis of the social media activity of customers and prospects, including the breakdown and percentage of target contacts using each social network.

"Today, the business contact as we know it just went social," said Gary Halliwell, CEO of NetProspex. "When a sales person wants to connect with a customer or prospect, they now have the ability to do it in one click from their NetProspex subscription.  Quite simply, the NetProspex Social Step™ platform provides the missing link between the business card and the social presence of customers and prospects that marketers have been waiting so long for."

This announcement continues to build on the momentum NetProspex has achieved recently, and solidifies its brand as a pioneer in the evolving business intelligence industry.  Among the other milestones the company has reached since the beginning of the year are the expansion to nearly 14 million CleneStep™ verified contacts to its system, and the addition of 200 major new enterprise customers to its client list.

For more information on the NetProspex Social Media Intelligence platform, please visit www.NetProspex.com/np/its-social.

About NetProspex

NetProspex is the world's most accurate and fastest-growing sales and marketing database, helping BtoB decision makers find, reach, and connect with nearly 14 million sales prospects in a uniquely direct and measurable way.

Founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley, NetProspex understands that effective sales and marketing efforts require the most in-depth and accurate prospect data. With a 100% replacement guarantee and continual data scrubbing, NetProspex is the leading source of accurate, crowd-sourced business intelligence.

Media Contact:

North 6th Agency

Attn: Matt Rizzetta

718-744-7138

mrizzetta@north6thagency.com



SOURCE NetProspex Inc.



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