NetProspex Wins "Best Lead Generation Service", Secures Two CODiE Awards at 2012 SIIA Summit

WALTHAM, Mass., Jan. 30, 2012 /PRNewswire/ -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced NetProspex as the winner of the 2012 SIIA CODiE Awards for "Best Lead Generation Service" and "Best Integration of Content into Workflow" during a special awards reception and dinner in New York City Jan 24.

The "Best Lead Generation Service" award recognizes NetProspex's business contact information services, which are designed to fuel highly-effective lead generation campaigns for B2B companies. Products in this category were judged by accuracy, customization, depth-of-coverage, ease of use, innovation, flexibility, search capabilities, relevance to target audience, and usability, among other criteria. NetProspex's recent updates and industry-leading CleneStep™ contact verification helped to secure the nomination and award.

The "Best Solution Integrating Content into Workflow" award recognizes the company's current and forthcoming API integration into key marketing and sales technology tools and platforms. This integration positions NetProspex business contact data at the point of use for B2B marketers and sales teams. Products in this category were judged by accessibility, business impact, customization, innovation and platform flexibility, among other criteria.

"This is truly a testament to our vision and efforts to shake things up in the industry," said NetProspex CEO Gary Halliwell. "I'm proud to have the work of our fast-growing team recognized by the SIIA community. Thank you to all who voted and continue to support NetProspex as we create and innovate new thinking in the world of B2B lead generation."

The awards were two of fourteen presented honoring products and services deployed specifically for the digital content market, in conjunction with the SIIA's 11th annual Information Industry Summit, held Jan 24-25 in New York City. Nominees were first reviewed by third-party judges, whose evaluations determined the finalists. SIIA members then reviewed these finalists and voted to select NetProspex as the winner of two categories. 

The SIIA CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other's work. Since being established in 1986, the SIIA CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries.

"This year's digital content winners reflect excellence and vision in the digital content market," noted SIIA President Ken Wasch. "On behalf of SIIA, I'm proud to congratulate them and I look forward to seeing the impact their innovations have on the digital content industry," Wasch continued.

To watch what happened when NetProspex brought the awards home to Waltham, visit http://content.netprospex.com/npxcodie12/. For more information about NetProspex, visit http://www.netprospex.com
For more information about the CODiE Awards, visit http://www.siia.net/codies/2012

About NetProspex

NetProspex drives B2B lead generation through targeted prospect lists, data cleansing, and powerful analytics to understand data for optimal marketing results.

Thousands of B2B organizations rely on NetProspex's CleneStep™ verification technology to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns and create sales pipeline.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection for more than 500 leading software and information companies. For further information, visit www.siia.net

About SIIA's Content Division
SIIA's Content Division provides a forum for companies that publish and distribute online content, or offer technologies and services that facilitate the licensing, presentation, and distribution of digital information products. The division works with its members to develop effective approaches to emerging issues and to produce deliverables of special interest to the membership.

About the CODiE™ Awards
The CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.

NetProspex Communications Contact: Katie Martell, 781-290-5712 [email protected]
SIIA Communications Contact: Laura Greenback, +1.410.533.1943, [email protected]
SIIA PR Agency Contact: Beth Dozier, +1.202.429.1883, [email protected]

SOURCE NetProspex