NetToons Launches Real-Time Animation Platform, Empowering Fans to Make and Share Animations People Really Want to Watch

PALM DESERT, Calif., March 25 /PRNewswire/ -- NetToons officially launched its new real-time animation platform at DEMO, March 22-23, 2010. The cloud-based platform and application suite allows users to create and share branded animations, called "Tooncasts." NetToons provides tools that empower users at any skill level to make pro-quality animations using pre-approved and always-secure assets from participating partner brands.

"What's compelling about NetToons is how it combines an engaging user experience with a brand-centric focus," said Matt Marshall, DEMO's Executive Producer. "It's also a customization platform for advertising creative, one which attracts users and gives brands diverse ways to distribute their messages."

NetToons is concurrently announcing the first agreements in its go-to-market strategy:

NetToons and Future US, a leading specialty website and magazine publisher, are announcing a new relationship in which Future US will use the NetToons platform to create interactive advertising programs for Future US advertisers. "We are enthusiastic about leveraging the NetToons platform for our advertisers," said Rachelle Considine, Future US VP Sales & Marketing. "NetToons delivers a creative user-generated content experience with the brand control our clients will appreciate."

NetToons will release its first retail title through a distribution arrangement signed with Smith Micro Software, Inc. This first title features pop icon Emily the Strange®. Emily's millions of fans can now animate their favorite character – selecting from thousand of pieces of Emily art and animated actions, all set to rock and GOTH soundtracks.

The company is also announcing that it will create interactive 3-screen applications. Limelight Networks has agreed to work with NetToons to deliver real-time animation interactivity within managed sessions, connecting smart-phones and CATV with the desktop.

About NetToons

NetToons, with offices in the San Francisco Bay Area and Tokyo, Japan, was founded by seasoned entrepreneurs with track records of building global entertainment brands and properties. Visit www.nettoons.com or www.tooncasts.com/emily.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE NetToons