Networking OnDemand Helps Financial Institutions Implement a Social Media Policy

A robust platform streamlines social networking activity for financial institutions and provides a compliance-friendly content solution for advisors

Sep 12, 2011, 10:00 ET from McGraw-Hill Financial Communications

BOSTON, Sept. 12, 2011 /PRNewswire/ -- McGraw-Hill Financial Communications (MHFC) has launched Networking OnDemand to help financial institutions implement a social media strategy from the top-down. This cost-effective tool allows financial firms to easily control branding, message, and content. Networking OnDemand comes with MHFC's FINRA-reviewed article library, market news, and trends; and it allows firms to easily upload their own content. Networking OnDemand will make social media more accessible on a larger scale by increasing advisor visibility, promoting brand awareness, and creating a new way to communicate with clients.

Bridging the gap between social networking and regulation, Networking OnDemand allows financial institutions access to a dynamic library of FINRA-reviewed articles written by the editors at MHFC, and it provides the ability to add your firm's proprietary content. Advisors can quickly and efficiently choose from a selection of prewritten posts to share timely messages with followers on Twitter, connections on LinkedIn, and fans on Facebook. Designed with an easy-to-integrate compliance flow that ensures content comes from a trusted source, financial institutions can feel confident in permitting advisors to venture into social media.

"Social media can be a powerful way to strengthen relationships with clients," says Larry McQuaid, vice president and general manager of McGraw-Hill Financial Communications. "Financial institutions have found it difficult to break into this communications space because of content regulations. Networking OnDemand eliminates the guesswork of finding what to say and how to say it, balancing effectiveness with compliancy."

In January 2011, MHFC launched FC Share!, a complementary social media product. Now, Networking OnDemand offers a more customizable, content-rich approach. Advisors can connect to clients in an individualized manner, with personalized features like adding a photo, contact information, and company logo. Networking OnDemand also provides firms with a way to manage branding, add disclaimers, and approve articles prior to making them available to advisors.

"Our goal is to connect advisors to clients in a fresh, innovative way," explains Alicia Hartjen, director of product design at McGraw-Hill Financial Communications. "With its mix of personalized content and easy-to-use features, Networking OnDemand saves time and money while boosting levels of engagement in client-outreach efforts."

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For more information, contact McGraw-Hill Financial Communications at 800-326-7697 or

About McGraw-Hill Financial Communications

McGraw-Hill Financial Communications, a division of McGraw-Hill Professional is a leading provider of print and Web-based content and services for financial services firms. Its offerings include investor education, retirement plan services, advisor communication tools, marketing productivity tools, and custom communications. As part of The McGraw-Hill Companies, McGraw-Hill Financial Communications leverages world-class content and data from leading brands such as Standard & Poor's and McGraw-Hill Education. The division is based in Boston, Massachusetts. Additional information is available at

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit

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