NEUE WIENER WERKSTAETTE to Appear at the ICFF 2013 in New York
Traditional craftsmanship meets innovative design
NEW YORK, April 17, 2013 /PRNewswire/ --
The NEUE WIENER WERKSTAETTE presents selected design-pieces at the Austrian Pavilion at the ICFF New York from 18-21 May, 2013 in Hall 1, BOOTH 1018: Lounge Chair "FX10" and "M3 Chair" by Designer Thomas Feichtner and "Hockerbank" by Designer Johanna Dehio.
The products represent the main principle of the traditional Austrian trade mark: The combination of high quality craftsmanship and creative design. "It is better to work for ten days on one item than to produce ten items in one day. We understand that this is exactly the problem with modern mass fabrication because it doesn't have artistic value and it lacks individuality. In the spirit of the historic Vienna Workshop, we emphasise the value of craftsmanship and sophisticated design," says CEO and member of the owner-family Stefan Polzhofer.
FX10 and M3 Chair are both designs by the international successful and multiple-award-winning designer Thomas Feichtner. While these two pieces share a geometric theme, the M3 Chair exhibits an open, wooden cantilever construction. Hockerbank by Designer Johanna Dehio is a winning project of the NWW Design Award 2012. The "Stool Bench" sharpens awareness of the aesthetics of situational solutions and conveys a feeling of openness and lightness.
About Neue Wiener Werkstaette
KAPO Möbelwerkstaetten GmbH, with its head office and production in Austria, produces high-quality furniture, upholstery and accessoires since 1927 under the Neue Wiener Werkstaette brand and distributes through exclusive specialist dealers. KAPO Möbelwerkstaetten GmbH is part of the KAPO Group which currently generates a turnover of app. 25m euro with 250 employees. http://www.nww.co.at
Photo: Lounge Chair FX10
Download: http://file.kapo.co.at/download.php?file=62801_FX10_NeueWienerWerkstaette.zip
Press service
Mrs Karin Polzhofer, +43(0)664-12-35-835, [email protected]
Mrs Viktoria Thaller, +43(0)-664-81-10-889, [email protected]
SOURCE KAPO Moebelwerkstaetten GmbH
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