NEW YORK, Jan. 12, 2017 /PRNewswire/ -- RICG, one of the first Neuro-Creative agencies, today announced it received several key industry awards in 2016 and its team members were crucial in 11 other award-winning campaigns, most notably one for OppenheimerFunds, Inc. RICG is a leader in combining best-of-breed talent from the marketing, advertising, creative, science and technology industries to usher in a new age of marketing and advertising. ECHO, DAVEY, Financial Communications Society (FCS) and Gramercy Institute are a few of the industry-leading organizations to acknowledge RICG's success in delivering innovative new programs with regards to financial marketing, creative and marketing strategy.
"It's important to recognize that we're at a crossroads in the advertising and marketing world where engagement is no longer the only metric to measure the success of a campaign," said Gregory Yates, CMO, RICG. "New campaigns are taking into account neuroscience and human emotions in real-time, which allows brands to connect with consumers in a more targeted way, along with impacting the way consumers feel about brands and the loyalty that they derive. Most agencies do not have the right combination of talent, but we're building the perfect team of technologists, scientists, mathematicians and creatives who understand data and numbers as well as the technology to impact the creative and drive innovation."
Newly appointed CMO, Gregory Yates, was named by the Gramercy Institute as one of the 20 Rising Stars in Financial Marketing, he was also the lead of an innovative campaign for OppenheimerFunds, Inc. that garnered more than ten awards, which included a new voice activated digital storybook program. The campaign gained four FCS Portfolio Awards, including Corporate Image, Business-to-Business, Website, Consumer Retail as well as a Gramercy Institute Strategy Award that was listed as the Best Business to Intermediary, which highlighted the voice activated digital storybook campaign as the Best Strategy. The program also was recognized with three MFEA STAR Awards, for Digital Innovation, Best in Show Communications and Best in Show Digital Technology, which is designed to recognize the highest standards of excellence in communications and education efforts among mutual fund companies.
While the OppenheimerFunds, Inc. Program and RICG team efforts were significant wins for the company, the program that gained key industry awards was RICG's annual RICG Gives Program, which allows clients and prospects to contribute a donation to a charity of their choosing through an RICG created platform and experience – an interactive comic book created by the participant. From data to creative to technology, RICG built a personalized engagement experience that resulted in a one of a kind product, a comic book starring the reader as the hero of the story.
"Corporate philanthropy has always been a part of our DNA," said Christopher DeSantis, CEO and founder, RICG. "And over the years we've also realized it's another way to illustrate the value RICG can offer by combining our strategic, data analytics, creative development and print capabilities to deliver a fun and engaging experience for a charitable cause. We're able to leverage what makes us unique in how and what we do to allow others to create unique representation of themselves, which is what we love and keeps us coming back every year."
RICG Gives began with a pre-campaign via email and direct mail inviting recipients to their personalized URL (PURL) to "save helpless pets, or children in need" with new super powers. Once participants arrived at their PURL, they were able to customize their experience. All of the data collected made its way back into the personalized comic book and calendar that was printed and then mailed to each participant. Through completion of each comic book and calendar, participants were then allowed to cast a vote with RICG for the company to make a donation to a charity of their choosing.
RICG Gives program won several awards, including:
- Davey Award Silver: The Davey Award is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The Davey Awards 2016 received nearly 4,000 submissions from ad agencies, production companies, interactive agencies, in-house creative professionals, graphic designers, designer firms and public relations firms.
- ECHO AWARDS - USPS Gold Mailbox Award: The award show honors excellence in creativity, marketing strategy and response results in data-driven marketing campaigns. It recognizes the most innovative use of mail as a critical component to an omni-channel strategy.
For more information about RICG Gives, please visit http://www.ricg.com/ricg-gives
RICG is one of the first neuro-creative agencies focused on compiling psychological data to develop creative campaigns that tap into human emotions, subconscious reactions and overall sentiment towards a brand's messaging, images and experiences to ensure an authentic connection. The company, which transitioned over the past 27 years from a traditional print shop to a data-driven, science and creative based agency is one of the first to bring together creatives, technologists, data scientists, mathematicians and brand strategists who understand how data can inform all aspects of a brand's strategy – from concept to creation and engagement. Based in New York City, the company and has worked with industry leaders in finance, tourism/hospitality and enterprise technology, including Prudential, OppenheimerFunds, ADP, Intuit, Samsung, Sun America and more. For more information, visit www.ricg.com, connect with us on Facebook, and follow us on Twitter (@RICG) and on LinkedIn.
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