Never Lose Your Luggage Again: July Launches CaseSafe, The World's First Trackable Suitcase

NEW YORK, Oct. 14, 2025 /PRNewswire/ -- July, the Australian brand known for redefining modern luggage design, has made losing your luggage a thing of the past. Introducing CaseSafe, the world's first fully integrated trackable luggage, created in partnership with Apple and Google. With this revolutionary upgrade, travelers can now follow their luggage in real time, from check-in to baggage claim.

July is the first luggage brand to integrate a trackable, battery-operated, TSA-approved lock that's compatible with both Apple's Find My and Google's Find Hub networks. "Find Hub is a unique experience for Android users, powered by our open ecosystem and a crowdsourced network of over a billion devices to help locate lost or misplaced items anywhere," said Erik Kay, Vice President of Engineering, Google. "We're proud to work with July to help make finding your luggage simple and seamless on Android."

No matter the stage of your travel journey, CaseSafe allows travelers to locate their bag anywhere in the world, no extra tags or add-ons, just luggage that is smart from the inside out. Earlier this summer, July and Qantas, Australia's largest airline, teamed up for a limited edition run of the trackable luggage that was an instant hit, selling thousands of units.

Retailing from $325-$395, CaseSafe is available in all of July's core colors in both carry on and checked sizes and features the brand's German aerospace-grade polycarbonate shell and signature SilentMove 360° spinner double wheels for effortless movement between gates, across the tarmac, and even on cobblestones.

Since launching in 2019, July has been on a mission to thoughtfully design products that upgrade the travel experience, and CaseSafe is no exception. Founders Athan Didaskalou and Richard Li are avid travelers and adventurers who sought to create a better quality, higher-design product that wouldn't break the bank. Together, the duo's synergistic partnership melds their strengths to bring a harmonized vision to life, driven by a passion for improving people's lives. Four years after expanding into the U.S., July has built a cult-like following and grown exponentially.

 "With CaseSafe, we've reimagined smart luggage, making it not just connected, but seamlessly integrated into the way people travel," says founder Athan Didaskalou. "No extra tags, no extra steps – just tracking built directly into the lock, working with the devices people already use. It's a game-changer for travelers, and we can't wait to see how it transforms their journeys."

July's CaseSafe carry on and checked luggage is now available for purchase in the US online at July.com.

About July:
Founded in Melbourne by frequent flyers Athan Didaskalou and Richard Li, July was born from real traveler insights to fix what traditional luggage brands missed. With sleek design, durable German polycarbonate shells, and signature SilentMove wheels, July luggage is built to last and glide effortlessly from your gate to the tarmac.

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SOURCE July