Neverblue Expands Exclusive Agency Services Deal With Mate1

Jun 08, 2010, 09:00 ET from Neverblue

VICTORIA, June 8 /PRNewswire/ - Neverblue, a premier global lead generation network, announced today it has expanded its exclusive performance agency services agreement with Mate1 to include exclusive search advertising rights to the Mate1 brand in the United States, Canada, UK, Australia, Ireland, and New Zealand. In July 2009, Neverblue was named as the preferred agency for Mate1 in the UK, Australia, and New Zealand. The agreement further solidifies the relationship between the two companies and highlights the diverse portfolio of agency services offered by Neverblue. has more than 15 million members and is ranked by Comscore Mediamatrix (R) and Nielsen Netratings (R) among the top global mainstream dating sites.

"Expanding our exclusive agency services agreement with Mate1 to now include North America is a milestone for Neverblue," said Hakan Lindskog, President and CEO of Neverblue. "We are continually looking to invest in areas where our expertise and economies of scale can be leveraged to drive increasing profits to our partners. The success of our original agency agreement and its expansion signals that the Neverblue/Mate1 partnership is delivering results."

Neverblue and Mate1 initially launched a performance marketing partnership in 2005. Over the last five years, the partnership has deepened on a strategic level through a mutual commitment to investing in new performance marketing channels, a high level of communication, and a laser focus on achieving ROI goals.

"Working with Mate1 has been a great experience," stated Jaeson Hildebrand, Neverblue's Business Development Manager for Dating. "The Mate1 brand is supported by a leading technology platform and bold leadership. The initial agreement proved successful internationally. Now we have an opportunity to take a great product, leverage Neverblue's core competencies in lead generation, and scale in the North American market as well."

"Neverblue has exceeded all expectations in helping to grow our user base internationally. It seemed a logical next step to grant them exclusive rights to our branded search campaigns in North America as well as other English speaking countries around the globe. We have tremendous faith in Neverblue's abilities to expand our reach in an increasingly competitive marketplace," said Liz Wasserman, CEO of Mate1.

About Mate1

Montreal, Canada based Mate1 ( was founded in 2003 and has become one of the most popular dating sites on the planet. A mainstream dating destination for all ages and ethnicities, Mate1 caters to the casual dater as well as to a more serious-minded single looking for a long term relationship or marriage.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue ( is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Incorporated.

SOURCE Neverblue