NeverRust™ product lines, a first for shower and bath, launch in stores nationwide

NEW CASTLE, Del., April 15, 2014 /PRNewswire/ -- In time for the spring home-improvement season, Zenith Products Corp. (ZPC), a leading producer of bathroom decor, furniture and fixtures, introduces a line of shower products guaranteed not to rust. ZPC's patented NeverRust™ Shower Rods and Caddies are made of lightweight yet strong, durable aluminum. The products have launched at home centers, department stores and specialty retailers and online.

"Customers have asked for bath products that don't rust, and we're pleased to be the first to deliver with our NeverRust™ aluminum Shower Rods and Caddies," said Gino Biondi, ZPC vice president. "No other products offer a lifetime guarantee against rust and are as durable and easy to install."

At ZPC's Manhattan-based showroom, aluminum bathroom product innovations are attracting the attention of interior designers and retailers.

"It's a great way to affordably transform a bathroom," said Courtney Vagliardo, ZPC design director of fashion bath. "Install a new shower rod, rings and caddy in minutes. Add a distinctive shower curtain and bath towels in fresh colors, and you're ready for spring!"

NeverRust™ finishes come in satin nickel, oil-rubbed bronze and chrome to match existing fixtures. The rods are easy to install because they're tension mounted and require no extra hardware or tools. Because the rods are lightweight, they're less cumbersome to install than heavier steel rods. The patented tension-based design ensures the rods hold even heavy shower curtains and wet towels.

The NeverRust™ product line includes tension straight, curved, single and double rods with decorative endcaps. Watch the video of the tension-curved rod: https://www.youtube.com/watch?v=UH7P7u-E8yw.

Why NeverRust™ aluminum
ZPC research found that the No. 1 consumer complaint with bathroom products is rusting. Bathroom products are usually made with steel or low-grade stainless steel to keep prices down, but these products eventually rust.

"Aluminum is a naturally occurring, recyclable metal that doesn't rust. It's used to make everything from airplanes to bicycles – high-tech items that need to be strong, lightweight and last in wet environments," said Joe Vaccaro, ZPC design director. "Aluminum technology has become more affordable in recent years, and we're leveraging it in bath products."

In addition to function, people want form. "Consumers demand designs and finishes that fit with their tastes and lifestyles – and aluminum beautifully delivers," Vagliardo said.

NeverRust™ products' prices compare to steel-based products and are available at major home centers, department stores and specialty retailers nationwide as well as at http://www.zenith-products.com/ and on amazon.com and other online retailers.

Company Overview
Founded in the 1940s, Delaware-based Zenith Products Corp. (ZPC) is a privately held company with 400 employees who design and manufacture bath furniture, fixtures and accessories. The USA-headquartered company has manufacturing facilities in Delaware. Products are distributed nationwide through home centers, bed and bath specialty shops, department stores and catalog retailers, as well as online. More at http://www.zenith-products.com/

MEDIA CONTACT:
Molly Klimas
616-443-4647
[email protected]

Zenith Products Corp. (ZPC)
400 Lukens Drive
New Castle, DE 19720 USA

Related Link:
Zenith Products Corp (ZPC) website

Video - http://youtu.be/UH7P7u-E8yw
Photo - http://photos.prnewswire.com/prnh/20140415/73252
Photo - http://photos.prnewswire.com/prnh/20140415/73253

SOURCE Zenith Products Corp. (ZPC)