New Advanced KILZ PRO-X® 100 Series Interior Paint Formula Offers Pros Exceptional Value

IMPERIAL, Mo., Oct. 1, 2013 /PRNewswire/ -- Masterchem Industries, maker of KILZ® brand products, today announced the re-launch of its KILZ PRO-X® 100 Series interior paint line. Featuring an advanced new formula, the product offers painters, contractors, property managers and remodelers strong hide and touchup capabilities at an affordable price point—between $62.50 and $87.50 for a 5-gallon bucket (depending on sheen). Designed with the needs of industry professionals in mind, the high-hide and commercial-grade KILZ PRO-X 100 Series allows for projects to be completed faster, with potentially fewer coats, while still delivering a consistent and durable finish.

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After thorough research and testing, the newly reformulated KILZ PRO-X 100 Series now has improved sprayability, with the versatility to be applied with a brush or roller, making it a convenient solution for a variety of interior projects. With just one 5-gallon can covering up to 2,000 sq. ft., the paint is ideal for large, time-sensitive projects—such as multi-family residential or commercial properties—and helps to maintain and restore surfaces.   

"At the KILZ PRO-X paint price point, we're delivering a product that is budget-friendly with great hide and application properties," said Mike Walsh, vice president of marketing and new product development for Masterchem Industries. "Whether you need high-hide, excellent touch-up or fast production, now is the time to try the KILZ PRO-X 100 Series paints—they're a great buy for your money."

Available in three sheens—interior dead flat, eggshell and semi-gloss—KILZ PRO-X 100 Series is versatile enough to be used on a number of different surfaces, including drywall, concrete block, masonry, metal, wood, cured plaster, architectural plastics and poured concrete, among others.

• KILZ PRO-X 110 Interior Dead Flat is an ultra-low sheen, high-hiding, non-reflective, latex paint for production environments with strong spray, spray back-roll and touch-up features. KILZ PRO-X 100 Interior Dead Flat is ideal for walls and ceilings in high turnover properties and excels at hiding small surface imperfections.
• KILZ PRO-X 130 Interior Eggshell is a production quality latex paint developed to provide maximum performance in applications such as spray, spray back-roll and touch-ups. The washable paint is excellent for high traffic surfaces and rental property walls and trim.
• KILZ PRO-X 170 Interior Semi-Gloss is a production quality latex paint providing maximum performance when applied via spray, spray back-roll and touch-up that is well suited for kitchens, baths, doors, trim, high traffic surfaces and higher-moisture areas.

A sweepstakes with a significant prize has been created to celebrate the product reformulation. Professionals can enter for a chance to win KILZ PRO-X paint for a full year, in the "Win Paint for a Year Sweepstakes*" via a simple online entry form until Dec. 31, 2013.

The KILZ PRO-X 100 Series is available exclusively at The Home Depot® stores nationwide and is serviced through the BehrPro program. To learn more about the entire KILZ product portfolio visit http://www.kilz.com/. Connect on Facebook at www.facebook.com/kilzbrand, or Twitter at @KILZBrand.

*Limit 1500 gallons. Visit http://pro.behr.com/kpxsweeps for details and official contest rules.

About Masterchem Industries LLC
Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest value and most innovative specialty coatings available to homeowners and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company's website at www.kilz.com.

SOURCE Masterchem Industries LLC