NEW YORK, June 13, 2011 /PRNewswire/ -- US + Partners Advertising, a fully integrated international advertising agency focused on helping clients thrive in the Second Digital Age, is excited to announce its formal launch in four U.S. cities: New York, Detroit, Chicago and Los Angeles.
US (pronounced just like the objective case of "we") focuses on helping companies address branding and competitive issues through a comprehensive approach utilizing the latest strategies and tactics that allow businesses to redefine their relationships with current customers and prospects.
"Advertising is in its usual state of flux and, these days, people own brands instead of companies," explains Steve Stepanek co-founder and managing partner of US. "Technology is becoming less important as the focus of messaging turns toward individual content and conversations that occur through personal, portable computing devices like smart phones and tablet computers like the iPad."
Stepanek and his four partners describe the US approach as marrying familiar digitally based strategies with innovative concepts that better resonate with today's audience. For example, while banner advertising and a Facebook page may have been adequate in the first digital age, the current criteria require the integration of customer insights, data, analytics and adaptive media approaches to generate the largest bang for the marketing buck.
US principals each bring years of experience and extensive familiarity with a long list of industries and verticals, including automotive, consumer products, technology, aerospace, academia, government and non-profit organizations. Previous agency experience includes stints at Saatchi & Saatchi, J. Walter Thompson, Omnicom's Ketchum Communications, BBDO, Ammirati & Puris, Leo Burnett, Ogilvy & Mather and Interpublic's Fahlgren/Lintas.
"As an international agency, we plan to offer U.S. clients the opportunity to broaden their reach overseas or upgrade their current efforts to take advantage of what the Second Digital Age can bring to the bottom line," adds Stepanek. "We're bringing actionable insights and ideas to present brands in a whole new way."
For additional information on US + Partners and the Second Digital Age, visit http://www.usandpartners.com.
Media contact: Steve Stepanek -- 313.701.9172 -- [email protected]
SOURCE US + Partners Advertising