LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- Altrient, Inc., a maker of high-performance nutritional supplements, has launched a new online video campaign to promote its Altrient™ C high-dose vitamin C formula. Each video highlights one element of Altrient's corporate "DNA," its founding values of Health, Passion and Responsibility. The videos suggest how Altrient's customers share these values, integrate them into their active lifestyles and expect them in the products they buy. Health, passion and responsibility are the reasons why consumers choose Altrient™ C.
The premiere video, "A Little Promise," focuses on Responsibility. A grandfather realizes he needs all the help he can get to keep pace with his young grandson. But responsibility is not just about showing up and keeping up. It's about delivering more of his time, energy and wisdom – more of himself – where it's needed most. It's about fulfilling all of the little promises that add up to a big difference in a young boy's life.
The grandfather chooses Altrient™ C because it delivers high performance vitamin C in a powerful new way. It delivers high-dose vitamin C right where his body needs it the most. Altrient™ C empowers the grandfather to meet his responsibilities and fulfill his promises not only to his grandson, but also to himself.
Behind the Video
Shot on location at the Historic Flight Foundation in Mukilteo, Washington, "A Little Promise" features a vintage, open-cockpit bi-plane. It's the perfect metaphor for the value of keeping the "old machinery" in top condition and running like new. It's also the perfect setting for the grandfather to give his grandson the ultimate surprise. The boy gets to experience climbing into the cockpit of a real airplane and imagining himself as the pilot. The grandfather gets the experience of feeling younger again. The grandfather fulfills the promise to his grandson and to himself.
The young actor, whose real name is Maverick (after Tom Cruise's character in the movie "Top Gun") has a true infatuation with airplanes. The adult actor, while not a real pilot, is a real grandfather with two grandchildren.
The Altrient™ line of high-performance nutritional supplements includes Altrient™ C and Altrient™ ME™. All Altrient™ products use a proprietary Liposome Encapsulated Delivery (LED) system to transport essential nutrients throughout the body. LED is considered one of the most effective methods of delivering oral nutrients with optimal bioavailability.